I admit it, I read it. I know, I know …. it annoys me, and you are free to mock me for it. I read the article that […]
General Business Strategy
Do you listen to your customers? Your clients? Your audience? You probably think you do, but if you’re the “expert” then chances are you are not. You know […]
Marketing from Behind
As a marketer for several decades, I was deeply disappointed by the ads these last few Super Bowls. This is a time to dust off the talent and […]
Mediocrity Wins Big
This is it. THIS will be the year of mobile. I can feel it. Nah, just kidding.
The Year of Mobile Advertising
Did you know that you can adjust your bids continually to improve your CPA? Did you know that you can create awesome landing pages that you can test […]
Did you know….
Every group has its lingo, its variations of common phrases that has nuances that bond everyone a little closer. The language defines the culture of the group. Of […]
Tips for Your First Job: Learn the Lingo
So now that the holiday shopping season is essentially over (cue the post holiday and new year sales) it’s time to look back and see how everyone did.
Market to People, not to Consumers
Truth in Advertising Some of you may have heard about a little issue Nutella faced recently when a government agency politely told them that they have to […]
Truth in Advertising
Little Bo Retailer Little Bo Retailer was not getting clients And realized she had no retention. She called in the experts and set out her goals And offered […]
Little Bo Retailer
We all do it. It is what Data Analysis is all about. Big companies thrive on it, and small comes strive to make strides in better targeting customers […]
Using Historical Data to Predict Outcomes
North Korea’s top leader named The Onion’s Sexiest Man Alive for 2012 It happened again. Content marketing rules. We thought, innocently, perhaps naively, that once the US Presidential […]
China’s Communist Party falls for Party Prank
If All the Audiences Were Simple If all the audiences were simple, And responded to words that were frank. And If all the clients bought all our stuff, […]
If All the Audiences Were Simple
It seems pointless to blog about marketing or business after the week we’ve gone through. The area I live in, although inland, was on track to take a […]
Finding Power in the Dark
Of course you know the P’s of marketing (ordered for the 4P’s, 5P’s and 7P’s): Product Price Place Promotion People Packaging Positioning
The P’s of Marketing
The time is coming to an end, the election is almost here. And we all know what that means. Yep, marketers, advertisers and creative folks will be on […]
Is it Real or is it Rote?
We are a Full Service Marketing Agency … What does that even mean? Typically it means that they are your central point of contact who can provide services […]
Should you use a Full Service or Specialty Agency?
We can all think back to great jingles, taglines, commercials, and wonder what happened. Where did the talent go? Some of us remember the “It’s Morning in America […]
The Lost Art of Advertising and Marketing
So what did you think? The Vice Presidential debate took place last night and social media exploded. It doesn’t matter what side you’re on (ok, it does matter, […]
Was Last Night’s Debate a Marketing Stunt?
Of course you follow your competition, watching how they grow, they’re marketing efforts, their product offerings. But do you track what others say about them? What is the […]
When Gossip and Chatter are Helpful
No, this is not another nursery rhyme for marketers (those are on Wednesdays), this is a story about experts. You’re smart, accomplished, and a strategic thinker. Your success […]
Marketing Wizardry
We talk a lot about marketing strategy, but what is it really? Put simply, marketing strategy is how you interact with your audience and your industry to further […]
Strategy is Not a Tactic
It takes courage to question what you do, what you believe. Not asking questions, not challenging your own status quo leads to stagnation. You will either slowly deflate […]
Do You Doubt Your Marketing?
You know the saying, perception is reality. If you’ve ever railed against it, you have likely physically harmed your steering wheel by beating it so hard (and then […]
Did You Beat Your Car Today?
Sales is not a marketing strategy. Anyone can get sales, but what happens if your marketing only sells your low margin products? You will loose money and those […]