“…people get obsessed about tactical detail before they embrace a strategy…and as a result, when a tactic fails, they begin to question the strategy that they never really embraced in the first place.”
~Seth Godin, from When tactics drown out strategy
At Charter Marketing I provide custom solutions to your specific needs, business and objectives. I don’t shoehorn you into templated solutions. I don’t take shortcuts. All my work is based on you, to meet your needs and your objectives.
I help Chart Your Course for success!
It all begins with the strategy. As the old saying goes, measure twice, cut once.
Every plan includes recommendations for tactics, segmentation, messaging and creative to reach your audience and your goals. Some of these steps include:
- Audience identification
- Persona development
- Brand identify
- Competitive analysis
- Business analysis
- Historical performance review
- Marketing plans
- Tactical recommendations
- Implementation, content calendars
- Messaging and creative recommendations
- Tool and solution recommendations
- Lead generation methods – defining custom journeys, qualifying
- Websites (WordPress, Concrete5, other CMS)
- Paid search
- CRM (Salesforce, Sugar, Infor)
- Marketing automation
- Social media
- Media planning
- Content Development
I don’t just come up with the ideas for the direction, I develop a plan within the strategy. The tactical strategy includes recommendations for the logistics of implementing your future.