marketing strategy



It’s not the economy, not this time. I worked with a luxury home products company that was still struggling despite their audience and sector continuing to rebound 4 […]

Proper Planning Prevents Poor Performance


As you prepare for the start of the Trade Show season you’re likely inundated with the final details — is the booth design right, is the collateral ready, […]

Don’t Make this Trade Show Mistake



Are you on Twitter? Like many people, I have 2 twitter accounts, one personal and one business. It’s both normal and practical. But for the longest time, I […]

A Tale of Two Twitters



Who’s Getting to Know You? Big Brother? Crazy Cousin? Or Someone else? Getting to know you, Getting to know all about you. Getting to like you, Getting to […]

Who’s Getting to Know You?



Big Brother Probably Isn’t Watching You You’re Just Not That Interesting   OMG, did you hear? The CIA spies on people. OMG, that’s out-RA-geous. It’s been a busy news […]

Big Brother Isn’t Watching You


Leadership training focuses a great deal on the idea of using facts to move forward, especially in situations of contention, dissent, or set backs. Focus on the facts, […]

Facts not Feelings




Blog post written for a client: You Can’t Close a Lead You Can’t Reach Sales used to focus on “Dialing for Dollars”. This mantra meant sales was just […]

Caller ID Has Changed Sales


Over the years I’ve worked with a huge number and variety of writers, many amazing, some stellar, the majority are “good enough”, and a few are frighteningly confident […]

Copywriting and Ego




I’ve heard many times that inside every marketer is a frustrated writer. To be fair, we all probably have 5 or 6 partially written novels, several screen plays, […]

How to Hire a Marketing Writer


Most smaller brands and entrepreneurs use social media as one of their main marketing strategies, and rightly so, it’s a very powerful channel. Social Media Marketing by nature […]

Social Media Marketing is Still Marketing


I gave up and slammed down my phone (well, not slammed, I’m too keenly aware of the cost of technology, so I “angrily” hit the button to shut […]

#$@&%* Marketers!



“Sal is a Marketer. And all it took was Constant Contact.” Sal is NOT a Marketer.  The ad shows that he’s successful, has a loyal clientele, and is […]

Sal is NOT a Marketer


I’ve seen about 30 posts and articles so far about the varying success or failure of retailers to match the projections of holiday shoppers, about half of which […]

The 2015 Holiday Shopping Frenzy


I recently heard the suggestion of a PPC (pay-per-click) “dark time” to test the impact of paid search on a site, shortly after the new design launches. The […]

When to Pause Paid Search Campaigns





It’s here, it’s here, The 2015 Internet Trends Report is here! You’d think it was a major holiday, as marketers nearly lose their sh&! writing about it. If […]

Poor Widdle Miwennials



Adobe and EConsultancy Releases the 2015 Digital Trends Report Adobe just published the 2015 Digital Marketing Trends for 2015, a study based on survey results with Econsultancy. The […]

And the Results are In


The headline called out to me: The Top 7 Online Marketing Trends That Will Dominate 2014 As I eagerly consumed the short summary of the article to find […]

You Had Me at “Marketing Trends”


What does Facebook Advertising tell you? I’m here on Facebook this evening because … because that’s what I do to relax, get ideas, spy on people, and keep […]

Are You Targeted with Facebook Ads