- Did you know that you can adjust your bids continually to improve your CPA?
- Did you know that you can create awesome landing pages that you can test elements of to determine which has a better conversion rate?
- Did you know that you can manage your placements to expand your impression reach to a larger audience base?
- Did you know that you can get keyword suggestions through automated tools that can tell you what competitive keywords in your industry are?
- Did you know that none of that will matter in the larger scheme of things if you focus only on those and completely lose sight of your audience and what they are really looking for?
Get out of the weeds. Stick your head up and remind yourself what you’re supposed to be doing in the larger scheme of things.
Know your audience. Understand their behavior. Target their interests.
A quarter to a half-percent improvement on your KPIs won’t matter if you’re not delivering real, usable results.
- Did you forget that data only tells you what? Data doesn’t tell you why.That’s where thinking is required.
If you stop thinking, you lose.