Marketing is about finding a way to connect to your audience to encourage them along the journey to converting. To do that you have to understand what motivate their choices.
Content Marketing
Gone are the days of keyword and key phrase stuffing. SEO (Search Engine Optimization) is now, FINALLY, coming around to align with how users engage with content and […]
Down and Dirty SEO: 8 Steps
I get it. You want the world to know you promote the idea of women engineers. You’ve got one of the top agencies in the world (BBDO) helping […]
An Open Letter to GE: We need to talk about ...
It was a dark and stormy night … wait, no it wasn’t. It was late in the afternoon on a fall day, one of those days where […]
Case Study: Audience Targeting – Pharmaceutical
Is your business seasonal? (Narrator: ALL businesses are seasonal) Every business out there has a degree of seasonality, where peaks and slumps seem to dictate our success. We […]
Are You Managing Your Seasonal Business Effectively?
There is a certain satisfaction of taking pen to pad, but it requires having the right tools; that pen that fits your hand well, knowing it’s a direct […]
Old Fashioned Writing
The Right Message to the Right Audience at the Right Time in the Right Context. That’s the holy grail, right? But what does context REALLY mean? Sure, we […]
Have you considered the context of your marketing message?
Does Language Define our Thoughts? For as long as most of us can remember, there has been been the question about language and thought. Does our language define […]
Words, Language Matter
Big data is the best thing since sliced bread to a Marketer (we like bread). Even “little” data is something we seek out like catnip. But what happens […]
Cambridge Analytica & the Big Data Question
I was recently asked to give some insights to a student who was entering college and considering a marketing degree. While of course I would absolutely talk to […]
Should I Major in Marketing?
CRO: Conversion Rate Optimization It’s one of the latest buzz phrases, promoted as an area of specialty, dedication, designed to promote an agency or individual as on the […]
So You’re a CRO Specialist … that’s cute.
Now Available for Purchase Nursery Rhymes for Marketers using stories to teach Nursery rhymes remind us of a time in our lives when stories taught us basic […]
Nursery Rhymes for Marketers
Are you on Twitter? Like many people, I have 2 twitter accounts, one personal and one business. It’s both normal and practical. But for the longest time, I […]
A Tale of Two Twitters
White t-shirts are a staple of any person’s wardrobe. They’re plain yet crucial to daily life. Everyone has at least two. When thinking about getting a plain white […]
Dog Toys and T-Shirts: Why Marketing & Branding Matters
Who’s Getting to Know You? Big Brother? Crazy Cousin? Or Someone else? Getting to know you, Getting to know all about you. Getting to like you, Getting to […]
Who’s Getting to Know You?
Big Brother Probably Isn’t Watching You You’re Just Not That Interesting OMG, did you hear? The CIA spies on people. OMG, that’s out-RA-geous. It’s been a busy news […]
Big Brother Isn’t Watching You
Blog post written for a client: Your sales team used to thrive on driving the sales process. Your salesperson had the intel that prospects needed. Sales called, prospects […]
Why Your Sales Team Needs a Marketing Budget
Blog post written for a client 4 Marketing’s role in business is becoming increasingly important because the sales process has changed. But for many businesses, it’s hard to […]
How a Marketing Agency Can Improve Your Marketing ROI
Blog post written for a client: You Can’t Close a Lead You Can’t Reach Sales used to focus on “Dialing for Dollars”. This mantra meant sales was just […]
Caller ID Has Changed Sales
You’ve heard it many times, you may have even said it. “Email doesn’t work for us.” “Our audience doesn’t respond to ads.” “Our customers aren’t on Social Media.” […]
Marketing really hasn’t worked for us
Recently I have been focusing more and more on working with very small companies. Most of my clients are either taken their maiden steps into the world of […]
The Reluctant Marketer
I was recently at a marketing event and was asked by a newly minted graduate what I felt was the most important part of marketing. Without hesitation I […]
Marketing is Not an Add-On Function
But Marketing does cost money, and time, and if you’re not a marketer, it will end up costing you more than just time and money. It will cost […]
Marketing Costs Less than NOT Marketing
This is a follow up to a previous post about confusing exposure with marketing. In the current environment, we are given a first row seat to a continuous […]