Is your business seasonal? (Narrator: ALL businesses are seasonal) Every business out there has a degree of seasonality, where peaks and slumps seem to dictate our success. We […]
There is a certain satisfaction of taking pen to pad, but it requires having the right tools; that pen that fits your hand well, knowing it’s a direct […]
The Right Message to the Right Audience at the Right Time in the Right Context. That’s the holy grail, right? But what does context REALLY mean? Sure, we […]
Does Language Define our Thoughts? For as long as most of us can remember, there has been been the question about language and thought. Does our language define […]
Big data is the best thing since sliced bread to a Marketer (we like bread). Even “little” data is something we seek out like catnip. But what happens […]
I was recently asked to give some insights to a student who was entering college and considering a marketing degree. While of course I would absolutely talk to […]
CRO: Conversion Rate Optimization It’s one of the latest buzz phrases, promoted as an area of specialty, dedication, designed to promote an agency or individual as on the […]
Now Available for Purchase Nursery Rhymes for Marketers using stories to teach Nursery rhymes remind us of a time in our lives when stories taught us basic […]
Are you on Twitter? Like many people, I have 2 twitter accounts, one personal and one business. It’s both normal and practical. But for the longest time, I […]
White t-shirts are a staple of any person’s wardrobe. They’re plain yet crucial to daily life. Everyone has at least two. When thinking about getting a plain white […]
Who’s Getting to Know You? Big Brother? Crazy Cousin? Or Someone else? Getting to know you, Getting to know all about you. Getting to like you, Getting to […]
Big Brother Probably Isn’t Watching You You’re Just Not That Interesting OMG, did you hear? The CIA spies on people. OMG, that’s out-RA-geous. It’s been a busy news […]
Blog post written for a client: Your sales team used to thrive on driving the sales process. Your salesperson had the intel that prospects needed. Sales called, prospects […]
Blog post written for a client 4 Marketing’s role in business is becoming increasingly important because the sales process has changed. But for many businesses, it’s hard to […]
Blog post written for a client: You Can’t Close a Lead You Can’t Reach Sales used to focus on “Dialing for Dollars”. This mantra meant sales was just […]
You’ve heard it many times, you may have even said it. “Email doesn’t work for us.” “Our audience doesn’t respond to ads.” “Our customers aren’t on Social Media.” […]
Recently I have been focusing more and more on working with very small companies. Most of my clients are either taken their maiden steps into the world of […]
I was recently at a marketing event and was asked by a newly minted graduate what I felt was the most important part of marketing. Without hesitation I […]
This is a follow up to a previous post about confusing exposure with marketing. In the current environment, we are given a first row seat to a continuous […]
Nurturing your customer through automated emails and lead qualification processes allows your team to focus on the higher quality leads who are closer to purchasing, reducing inefficiences internally. […]
Over the years I’ve worked with a huge number and variety of writers, many amazing, some stellar, the majority are “good enough”, and a few are frighteningly confident […]