Customer Behavior


As you prepare for the start of the Trade Show season you’re likely inundated with the final details — is the booth design right, is the collateral ready, […]

Don’t Make this Trade Show Mistake


Are you on Twitter? Like many people, I have 2 twitter accounts, one personal and one business. It’s both normal and practical. But for the longest time, I […]

A Tale of Two Twitters




Who’s Getting to Know You? Big Brother? Crazy Cousin? Or Someone else? Getting to know you, Getting to know all about you. Getting to like you, Getting to […]

Who’s Getting to Know You?


Big Brother Probably Isn’t Watching You You’re Just Not That Interesting   OMG, did you hear? The CIA spies on people. OMG, that’s out-RA-geous. It’s been a busy news […]

Big Brother Isn’t Watching You


Blog post written for a client: Your sales team used to thrive on driving the sales process. Your salesperson had the intel that prospects needed. Sales called, prospects […]

Why Your Sales Team Needs a Marketing Budget



Blog post written for a client: You Can’t Close a Lead You Can’t Reach Sales used to focus on “Dialing for Dollars”. This mantra meant sales was just […]

Caller ID Has Changed Sales


You’ve heard it many times, you may have even said it. “Email doesn’t work for us.” “Our audience doesn’t respond to ads.” “Our customers aren’t on Social Media.” […]

Marketing really hasn’t worked for us


Recently I have been focusing more and more on working with very small companies. Most of my clients are either taken their maiden steps into the world of […]

The Reluctant Marketer



I was recently at a marketing event and was asked by a newly minted graduate what I felt was the most important part of marketing. Without hesitation I […]

Marketing is Not an Add-On Function


This is a follow up to a previous post about confusing exposure with marketing. In the current environment, we are given a first row seat to a continuous […]

Content Marketing Mistakes




Most smaller brands and entrepreneurs use social media as one of their main marketing strategies, and rightly so, it’s a very powerful channel. Social Media Marketing by nature […]

Social Media Marketing is Still Marketing



The answer probably isn’t what you think. Over the course of 25 years I’ve heard this question surprisingly frequently. It’s one usually asked by new entrepreneurs and is […]

Are Your Products Bought or Sold?



The Most Important Question to Ask About Marketing Automation It’s very simple. Is it working? We could discuss and spew data, quotes, and trending influences about the pros […]

Marketing Automation Mistakes


I gave up and slammed down my phone (well, not slammed, I’m too keenly aware of the cost of technology, so I “angrily” hit the button to shut […]

#$@&%* Marketers!


When Smarts Became Overhead If you watched Mad Men you probably were intrigued and drawn by the culture in business, how they interacted, how they got things done. […]

I was Overhead



Transactional or Relational Many business owners say their business is more transactional, without actually comparing it to any other option. Relational is the other option. When they say […]

No, You are NOT a Transactional Business



  KPIs: Key Performance Indicators The term sounds pretty straight forward and self-explanatory, at least to those of us who have been embedded in them for our careers, […]

KPI Conundrum





I’ve seen about 30 posts and articles so far about the varying success or failure of retailers to match the projections of holiday shoppers, about half of which […]

The 2015 Holiday Shopping Frenzy