General Business Strategy


We like to believe that in work settings that our meetings, email threads, and discussions center around solving problems, but in reality, they center around getting things done. […]

Lead with Yes


How many times have you heard the new marketing (or sales, finance, manufacturing, erp, etc) tool will make you more effective, productive, and save money? What they don’t […]

Tools vs Solutions


Does Language Define our Thoughts? For as long as most of us can remember, there has been been the question about language and thought. Does our language define […]

Words, Language Matter



You can’t delegate communications Why do some companies (most) continue to struggle with communication issues? Jargon? Vocabulary differences? Semantics? Ego? Assumptions? Use of short hand in communicating? Perspective? […]

You can’t delegate communications


Ugh, Amazon is back in the news. Now we’re all hearing the repeated loop of rhetoric about how Amazon is destroying the economy, killing retail, and getting a […]

Does your business live up to its brand?




I was recently asked to give some insights to a student who was entering college and considering a marketing degree. While of course I would absolutely talk to […]

Should I Major in Marketing?


It’s not the economy, not this time. I worked with a luxury home products company that was still struggling despite their audience and sector continuing to rebound 4 […]

Proper Planning Prevents Poor Performance


As you prepare for the start of the Trade Show season you’re likely inundated with the final details — is the booth design right, is the collateral ready, […]

Don’t Make this Trade Show Mistake



Who’s Getting to Know You? Big Brother? Crazy Cousin? Or Someone else? Getting to know you, Getting to know all about you. Getting to like you, Getting to […]

Who’s Getting to Know You?


Leadership training focuses a great deal on the idea of using facts to move forward, especially in situations of contention, dissent, or set backs. Focus on the facts, […]

Facts not Feelings


Blog post written for a client: Your sales team used to thrive on driving the sales process. Your salesperson had the intel that prospects needed. Sales called, prospects […]

Why Your Sales Team Needs a Marketing Budget



Blog post written for a client: You Can’t Close a Lead You Can’t Reach Sales used to focus on “Dialing for Dollars”. This mantra meant sales was just […]

Caller ID Has Changed Sales


Recently I have been focusing more and more on working with very small companies. Most of my clients are either taken their maiden steps into the world of […]

The Reluctant Marketer




I’ve heard many times that inside every marketer is a frustrated writer. To be fair, we all probably have 5 or 6 partially written novels, several screen plays, […]

How to Hire a Marketing Writer


Most smaller brands and entrepreneurs use social media as one of their main marketing strategies, and rightly so, it’s a very powerful channel. Social Media Marketing by nature […]

Social Media Marketing is Still Marketing




The answer probably isn’t what you think. Over the course of 25 years I’ve heard this question surprisingly frequently. It’s one usually asked by new entrepreneurs and is […]

Are Your Products Bought or Sold?


The Most Important Question to Ask About Marketing Automation It’s very simple. Is it working? We could discuss and spew data, quotes, and trending influences about the pros […]

Marketing Automation Mistakes


I gave up and slammed down my phone (well, not slammed, I’m too keenly aware of the cost of technology, so I “angrily” hit the button to shut […]

#$@&%* Marketers!




When Smarts Became Overhead If you watched Mad Men you probably were intrigued and drawn by the culture in business, how they interacted, how they got things done. […]

I was Overhead


Transactional or Relational Many business owners say their business is more transactional, without actually comparing it to any other option. Relational is the other option. When they say […]

No, You are NOT a Transactional Business