General Business Strategy


Bain & Company Report:  Everyday moments of truth: Frontline managers are key to women’s career aspirations (read it here ⇒) Harvard Business Review Summary: Companies Drain Women’s Ambition […]

Suck it Up, Cupcake


  KPIs: Key Performance Indicators The term sounds pretty straight forward and self-explanatory, at least to those of us who have been embedded in them for our careers, […]

KPI Conundrum


“Sal is a Marketer. And all it took was Constant Contact.” Sal is NOT a Marketer.  The ad shows that he’s successful, has a loyal clientele, and is […]

Sal is NOT a Marketer





Data Just Is Data is not an answer. It is not proof. It is not direction. It is not plan. It is not a strategy. Data just is. […]

Because … Data



Perhaps you watch too many movies or too much reality TV, but in the work world, Passionate and Emotional are not the same thing. To lump them together […]

Passionate or Emotional



It’s here, it’s here, The 2015 Internet Trends Report is here! You’d think it was a major holiday, as marketers nearly lose their sh&! writing about it. If […]

Poor Widdle Miwennials



Marketing is really just Business Dating Dating is like marketing. We have to take a clear approach to the strategy, and align tactics to gain the results that […]

Marketing: The Third Date Weeder Movies


Adobe and EConsultancy Releases the 2015 Digital Trends Report Adobe just published the 2015 Digital Marketing Trends for 2015, a study based on survey results with Econsultancy. The […]

And the Results are In


This is the year of big data, right? Not unlike the use of “aspirational” imagery in fashion magazines making us feel less than, so goes the blubbering on […]

Big Data’s Weakest Link



Hark! Hark! The marketer barked, The catalog drops in a week. The copy’s in shambles The cover’s a gamble But without it we’ll be up a creek. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ […]

Deadlines and Inspiration


Well it’s about time. This is why people lose faith in leadership and corporate America. Sure, there’s no question there are smart people in those offices who have […]

Penney for your thoughts?


Facebook is making more changes again. When the feeds change, you’ll be posting in vain. When your updates don’t show, you’ll be sh!t-out-of-luck And you’ll have to decide […]

Rock-a-Bye Facebook



Today’s buzzword is: Remarketing You HAVE to do it, your agency or consultants tell you. It’s a way to capitalize easily and cheaply on behavioral marketing in an […]

Remarketing – Tactic or Ploy?


I once had a boss who barely had a clue He lacked so much knowledge, we didn’t know what to do We hammered and stammered, and then staged […]

Modern Day Fool


You’ve got emails, Search Engine Marketing, SEO programs in place. You blog, manage your social media, and develop press releases and white papers on a regular basis. You […]

Why Are You Marketing?



Mary had a Marketing plan To help her business recovery. But her agencies charged for basic audits Calling them insights and discovery. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Nursery Rhymes remind us of […]

Mary Had a Marketing Plan



Do you listen to your customers? Your clients? Your audience? You probably think you do, but if you’re the “expert” then chances are you are not. You know […]

Marketing from Behind



As a marketer for several decades, I was deeply disappointed by the ads these last few Super Bowls. This is a time to dust off the talent and […]

Mediocrity Wins Big



Did you know that you can adjust your bids continually to improve your CPA? Did you know that you can create awesome landing pages that you can test […]

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