A Page from the Feudal Lord Playbook Set a seemingly random Sales & Revenue target for the coming year. Do not provide context for the selection of the number. Require a […]
General Business Strategy
When Smarts Became Overhead If you watched Mad Men you probably were intrigued and drawn by the culture in business, how they interacted, how they got things done. […]
I was Overhead
Transactional or Relational Many business owners say their business is more transactional, without actually comparing it to any other option. Relational is the other option. When they say […]
No, You are NOT a Transactional Business
Bain & Company Report: Everyday moments of truth: Frontline managers are key to women’s career aspirations (read it here ⇒) Harvard Business Review Summary: Companies Drain Women’s Ambition […]
Suck it Up, Cupcake
KPIs: Key Performance Indicators The term sounds pretty straight forward and self-explanatory, at least to those of us who have been embedded in them for our careers, but […]
KPI Conundrum
“Sal is a Marketer. And all it took was Constant Contact.” Sal is NOT a Marketer. The ad shows that he’s successful, has a loyal clientele, and is […]
Sal is NOT a Marketer
Attribution Reporting Those two words have so much power and influence over the lives of marketers. The phrase is both terrifying and empowering, often at the same time. […]
What Made You Purchase – Attribution Reporting
I Grew Up a Mall Rat I’m going to be honest here, I was a kid who lived the mall life just as the kids in Fast Times […]
What’s Wrong with Department Store Marketing?
Data Just Is Data is not an answer. It is not proof. It is not direction. It is not plan. It is not a strategy. Data just is. […]
Because … Data
Perhaps you watch too many movies or too much reality TV, but in the work world, Passionate and Emotional are not the same thing. To lump them together […]
Passionate or Emotional
Understanding Your Customer Lifecycle It costs as much to keep a sick horse as it does a healthy one. I was told that years ago, working for a […]
Best Used By: How Old is your Customer?
It’s here, it’s here, The 2015 Internet Trends Report is here! You’d think it was a major holiday, as marketers nearly lose their sh&! writing about it. If […]
Poor Widdle Miwennials
Marketing is really just Business Dating Dating is like marketing. We have to take a clear approach to the strategy, and align tactics to gain the results that […]
Marketing: The Third Date Weeder Movies
Adobe and EConsultancy Releases the 2015 Digital Trends Report Adobe just published the 2015 Digital Marketing Trends for 2015, a study based on survey results with Econsultancy. The […]
And the Results are In
This is the year of big data, right? Not unlike the use of “aspirational” imagery in fashion magazines making us feel less than, so goes the blubbering on […]
Big Data’s Weakest Link
Hark! Hark! The marketer barked, The catalog drops in a week. The copy’s in shambles The cover’s a gamble But without it we’ll be up a creek. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ […]
Deadlines and Inspiration
Well it’s about time. This is why people lose faith in leadership and corporate America. Sure, there’s no question there are smart people in those offices who have […]
Penney for your thoughts?
Facebook is making more changes again. When the feeds change, you’ll be posting in vain. When your updates don’t show, you’ll be sh!t-out-of-luck And you’ll have to decide […]
Rock-a-Bye Facebook
Today’s buzzword is: Remarketing You HAVE to do it, your agency or consultants tell you. It’s a way to capitalize easily and cheaply on behavioral marketing in an […]
Remarketing – Tactic or Ploy?
I once had a boss who barely had a clue He lacked so much knowledge, we didn’t know what to do We hammered and stammered, and then staged […]
Modern Day Fool
You’ve got emails, Search Engine Marketing, SEO programs in place. You blog, manage your social media, and develop press releases and white papers on a regular basis. You […]
Why Are You Marketing?
Mary had a Marketing plan To help her business recovery. But her agencies charged for basic audits Calling them insights and discovery. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Nursery Rhymes remind us of […]
Mary Had a Marketing Plan
I admit it, I read it. I know, I know …. it annoys me, and you are free to mock me for it. I read the article that […]
The Title Said 20 Things to do ….
Do you listen to your customers? Your clients? Your audience? You probably think you do, but if you’re the “expert” then chances are you are not. You know […]