increasing reluctance on the part of
marketing executives to use judgment; they
are coming to rely too much on research, and
they use it as a drunkard uses a lamp post
for support, rather than for illumination."
Marketing by the Numbers
Marketing I do, of course,
believe in using the numbers in marketing. I use as much
data as you have to review where you are, where you've been,
and to begin to chart your new course.
Data analysis and tracking
metrics, are critical elements in any marketing initiative,
be it traditional or non-traditional. These are all used and
combined with your goals and objectives to determine the
KPIs (Key Performance Indicators) that best suit your
tactics to ensure you have the best ROI (return on
investment) for your marketing dollars.
Steps to Success
Measure Twice, Cut
Once: The phrase is engrained in our heads, but not
when it comes to marketing. It seems so many people
think they can just go by instinct or "what's worked
in the past", even when they don't even know how to
measure what worked and what didn't.
But marketing is not a
recipe. There is not a tried and true approach for your
business, for your audience, for your objectives, right now.
The 6 tips, 4 steps, and 7 habits you read about in your
inbox and twitter are simple approaches and suggestions.
They are not proven success guarantees, and many times they
don't work for your business.
Your Own Course
I will help you sort
through the noise, find your audience, find your voice, and
chart your own course to success.
Charter Marketing: Agency expertise and talent
without the agency pricing!
Downingtown, PA 19335 /