“I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.” ~David Ogilvy
Marketing by the Numbers
At Charter Marketing I do, of course, believe in using the numbers in marketing. I use as much data as you have to review where you are, where you’ve been, and to begin to chart your new course.
Data analysis and tracking metrics, are critical elements in any marketing initiative, be it traditional or non-traditional. These are all used and combined with your goals and objectives to determine the KPIs (Key Performance Indicators) that best suit your tactics to ensure you have the best ROI (return on investment) for your marketing dollars.
Steps to Success
Measure Twice, Cut Once: The phrase is ingrained in our heads, but not when it comes to marketing. It seems so many people think they can just go by instinct or “what’s worked in the past”, even when they don’t even know how to measure what worked and what didn’t.
But marketing is not a recipe. There is not a tried and true approach for your business, for your audience, for your objectives, right now. The 6 tips, 4 steps, and 7 habits you read about in your inbox and twitter are simple approaches and suggestions. They are not proven success guarantees, and many times they don’t work for your business.
I will work with you, within your budgets, to develop a marketing strategy to communicate your message and maximize your return on investments through custom solutions.