Caller ID Has Changed Sales


Blog post written for a client:

You Can’t Close a Lead You Can’t Reach

Sales used to focus on “Dialing for Dollars”. This mantra meant sales was just a numbers game. The more people you talked to, the more you closed. Productivity was measured by the number of calls and conversion ratios.

But today, sales calls are going unanswered; sales conversion ratios are tanking. The buyer only wants to answer the phone when they are ready.

Why is this? Let’s go through two all too familiar scenarios.

Read more at: