Why Your Sales Team Needs a Marketing Budget

Blog post written for a client:

Your sales team used to thrive on driving the sales process. Your salesperson had the intel that prospects needed. Sales called, prospects listened, and your revenue increased with each closed deal.

Today, B2B sales teams in every industry have hit a snag. Sales calls are going unanswered. Buyer’s can ignore the sales pitch. The information they seek is available online when they need it, not only when sales person calls.

The internet has fundamentally changed the sales process


Read the full post here: https://www.brightorangethread.com/blog/view/your-sales-team-needs-a-marketing-budget/