This is a follow up to a previous post about confusing exposure with marketing. In the current environment, we are given a first row seat to a continuous […]
Content Marketing
Nurturing your customer through automated emails and lead qualification processes allows your team to focus on the higher quality leads who are closer to purchasing, reducing inefficiences internally. […]
Step by Step Guide to Customer/Lead Email Nurturing Strategy
Over the years I’ve worked with a huge number and variety of writers, many amazing, some stellar, the majority are “good enough”, and a few are frighteningly confident […]
Copywriting and Ego
I’ve heard many times that inside every marketer is a frustrated writer. To be fair, we all probably have 5 or 6 partially written novels, several screen plays, […]
How to Hire a Marketing Writer
Most smaller brands and entrepreneurs use social media as one of their main marketing strategies, and rightly so, it’s a very powerful channel. Social Media Marketing by nature […]
Social Media Marketing is Still Marketing
When I was little, my dad and I used to have this ritual at night. Once all the 10+ dolls were properly placed along the bed and under […]
Storytelling in Marketing is Not the Answer
The answer probably isn’t what you think. Over the course of 25 years I’ve heard this question surprisingly frequently. It’s one usually asked by new entrepreneurs and is […]
Are Your Products Bought or Sold?
The Most Important Question to Ask About Marketing Automation It’s very simple. Is it working? We could discuss and spew data, quotes, and trending influences about the pros […]
Marketing Automation Mistakes
I gave up and slammed down my phone (well, not slammed, I’m too keenly aware of the cost of technology, so I “angrily” hit the button to shut […]
#$@&%* Marketers!
When Smarts Became Overhead If you watched Mad Men you probably were intrigued and drawn by the culture in business, how they interacted, how they got things done. […]
I was Overhead
Email open rates are often viewed as a measure of a successful email. And it’s a logical assumption. The Email process goes like this (removing deliverability from the […]
3 Reasons Your Email Open Rates Don’t Matter
KPIs: Key Performance Indicators The term sounds pretty straight forward and self-explanatory, at least to those of us who have been embedded in them for our careers, but […]
KPI Conundrum
Attribution Reporting Those two words have so much power and influence over the lives of marketers. The phrase is both terrifying and empowering, often at the same time. […]
What Made You Purchase – Attribution Reporting
As we welcome the onset of fall, so begins the process of finalizing strategic plans, budgets, and innovative initiatives for the coming year. You can see that in […]
Coming Soon – 2016: The Year of …
Are You Giving Your Customers what THEY Want or what YOU Want?
Redirecting the River
It’s here, it’s here, The 2015 Internet Trends Report is here! You’d think it was a major holiday, as marketers nearly lose their sh&! writing about it. If […]
Poor Widdle Miwennials
Adobe and EConsultancy Releases the 2015 Digital Trends Report Adobe just published the 2015 Digital Marketing Trends for 2015, a study based on survey results with Econsultancy. The […]
And the Results are In
I broke a Key Marketing Rule My bad, I messed up. One of the key points in marketing is to continue to communicate with your audience on a […]
Do what I say, Not what I Do
The headline called out to me: The Top 7 Online Marketing Trends That Will Dominate 2014 As I eagerly consumed the short summary of the article to find […]
You Had Me at “Marketing Trends”
What does Facebook Advertising tell you? I’m here on Facebook this evening because … because that’s what I do to relax, get ideas, spy on people, and keep […]
Are You Targeted with Facebook Ads
What is Marketing? I get asked that a lot, and being this close to it, it becomes difficult to explain. Each time I’m asked and about to answer […]
What is Marketing?
This is the year of big data, right? Not unlike the use of “aspirational” imagery in fashion magazines making us feel less than, so goes the blubbering on […]
Big Data’s Weakest Link
Hark! Hark! The marketer barked, The catalog drops in a week. The copy’s in shambles The cover’s a gamble But without it we’ll be up a creek. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ […]
Deadlines and Inspiration
What Color is Your Month? April is Autism Awareness month. If you didn’t know that it only means you don’t pay attention to social media. Everything is blue, […]