Content Marketing


The answer probably isn’t what you think. Over the course of 25 years I’ve heard this question surprisingly frequently. It’s one usually asked by new entrepreneurs and is […]

Are Your Products Bought or Sold?


The Most Important Question to Ask About Marketing Automation It’s very simple. Is it working? We could discuss and spew data, quotes, and trending influences about the pros […]

Marketing Automation Mistakes


I gave up and slammed down my phone (well, not slammed, I’m too keenly aware of the cost of technology, so I “angrily” hit the button to shut […]

#$@&%* Marketers!


When Smarts Became Overhead If you watched Mad Men you probably were intrigued and drawn by the culture in business, how they interacted, how they got things done. […]

I was Overhead




KPIs: Key Performance Indicators The term sounds pretty straight forward and self-explanatory, at least to those of us who have been embedded in them for our careers, but […]

KPI Conundrum



As we welcome the onset of fall, so begins the process of finalizing strategic plans, budgets, and innovative initiatives for the coming year. You can see that in […]

Coming Soon – 2016: The Year of …




It’s here, it’s here, The 2015 Internet Trends Report is here! You’d think it was a major holiday, as marketers nearly lose their sh&! writing about it. If […]

Poor Widdle Miwennials


Adobe and EConsultancy Releases the 2015 Digital Trends Report Adobe just published the 2015 Digital Marketing Trends for 2015, a study based on survey results with Econsultancy. The […]

And the Results are In


I broke a Key Marketing Rule My bad, I messed up. One of the key points in marketing is to continue to communicate with your audience on a […]

Do what I say, Not what I Do



The headline called out to me: The Top 7 Online Marketing Trends That Will Dominate 2014 As I eagerly consumed the short summary of the article to find […]

You Had Me at “Marketing Trends”


What does Facebook Advertising tell you? I’m here on Facebook this evening because … because that’s what I do to relax, get ideas, spy on people, and keep […]

Are You Targeted with Facebook Ads


What is Marketing? I get asked that a lot, and being this close to it, it becomes difficult to explain. Each time I’m asked and about to answer […]

What is Marketing?


This is the year of big data, right? Not unlike the use of “aspirational” imagery in fashion magazines making us feel less than, so goes the blubbering on […]

Big Data’s Weakest Link



Hark! Hark! The marketer barked, The catalog drops in a week. The copy’s in shambles The cover’s a gamble But without it we’ll be up a creek. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ […]

Deadlines and Inspiration


What Color is Your Month? April is Autism Awareness month. If you didn’t know that it only means you don’t pay attention to social media. Everything is blue, […]

Branding Awareness


Do you send out press releases? What is the purpose of a press release? How effective are they, and how do you know? We love the idea of […]

The Power of the Press Release


Today’s buzzword is: Remarketing You HAVE to do it, your agency or consultants tell you. It’s a way to capitalize easily and cheaply on behavioral marketing in an […]

Remarketing – Tactic or Ploy?



I once had a boss who barely had a clue He lacked so much knowledge, we didn’t know what to do We hammered and stammered, and then staged […]

Modern Day Fool


You send out all sorts of marketing initiatives to reach your targeted audience and your customers. But are they ready for you? If you have their information to […]

Is Your Customer Ready for You?


We regularly send marketing emails Quite frequently touting great sales. We design for quick scanning And skip keyword spamming And when done right response rarely fails. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Nursery […]

The Glory of Email