A financial services company needed to improve it's position as a trusted reliable source of current updated information for their consumer clients during a rapidly changing economic environment.
audience awareness
Marketing is about finding a way to connect to your audience to encourage them along the journey to converting. To do that you have to understand what motivate their choices.
Marketing to Generations
I recently binge-watched Narcos Mexico. I had heard it was good, but I chose to watch it for a trip down memory lane. Weird, right? You see, I […]
Lessons in Leadership: Narcos Mexico
Blog post written for a client: Your sales team used to thrive on driving the sales process. Your salesperson had the intel that prospects needed. Sales called, prospects […]
Why Your Sales Team Needs a Marketing Budget
Blog post written for a client: You Can’t Close a Lead You Can’t Reach Sales used to focus on “Dialing for Dollars”. This mantra meant sales was just […]
Caller ID Has Changed Sales
Recently I have been focusing more and more on working with very small companies. Most of my clients are either taken their maiden steps into the world of […]
The Reluctant Marketer
I was recently at a marketing event and was asked by a newly minted graduate what I felt was the most important part of marketing. Without hesitation I […]
Marketing is Not an Add-On Function
I’ve heard many times that inside every marketer is a frustrated writer. To be fair, we all probably have 5 or 6 partially written novels, several screen plays, […]
How to Hire a Marketing Writer
Most smaller brands and entrepreneurs use social media as one of their main marketing strategies, and rightly so, it’s a very powerful channel. Social Media Marketing by nature […]
Social Media Marketing is Still Marketing
When I was little, my dad and I used to have this ritual at night. Once all the 10+ dolls were properly placed along the bed and under […]
Storytelling in Marketing is Not the Answer
I gave up and slammed down my phone (well, not slammed, I’m too keenly aware of the cost of technology, so I “angrily” hit the button to shut […]
#$@&%* Marketers!
When Smarts Became Overhead If you watched Mad Men you probably were intrigued and drawn by the culture in business, how they interacted, how they got things done. […]
I was Overhead
Transactional or Relational Many business owners say their business is more transactional, without actually comparing it to any other option. Relational is the other option. When they say […]
No, You are NOT a Transactional Business
Email open rates are often viewed as a measure of a successful email. And it’s a logical assumption. The Email process goes like this (removing deliverability from the […]
3 Reasons Your Email Open Rates Don’t Matter
Are You Giving Your Customers what THEY Want or what YOU Want?
Redirecting the River
Data Just Is Data is not an answer. It is not proof. It is not direction. It is not plan. It is not a strategy. Data just is. […]
Because … Data
Understanding Your Customer Lifecycle It costs as much to keep a sick horse as it does a healthy one. I was told that years ago, working for a […]
Best Used By: How Old is your Customer?
It’s here, it’s here, The 2015 Internet Trends Report is here! You’d think it was a major holiday, as marketers nearly lose their sh&! writing about it. If […]
Poor Widdle Miwennials
Do you listen to your customers? Your clients? Your audience? You probably think you do, but if you’re the “expert” then chances are you are not. You know […]
Marketing from Behind
Did you know that you can adjust your bids continually to improve your CPA? Did you know that you can create awesome landing pages that you can test […]
Did you know….
So now that the holiday shopping season is essentially over (cue the post holiday and new year sales) it’s time to look back and see how everyone did.
Market to People, not to Consumers
So how’d you do? The holiday season is when everyone gets to experience what it’s like to be a marketer. You’ve got a list of tasks to complete, […]
Gift Giving is Marketing
Truth in Advertising Some of you may have heard about a little issue Nutella faced recently when a government agency politely told them that they have to […]
Truth in Advertising
North Korea’s top leader named The Onion’s Sexiest Man Alive for 2012 It happened again. Content marketing rules. We thought, innocently, perhaps naively, that once the US Presidential […]