Who’s Getting to Know You? Big Brother? Crazy Cousin? Or Someone else? Getting to know you, Getting to know all about you. Getting to like you, Getting to […]
Mobile Marketing
Big Brother Probably Isn’t Watching You You’re Just Not That Interesting OMG, did you hear? The CIA spies on people. OMG, that’s out-RA-geous. It’s been a busy news […]
Big Brother Isn’t Watching You
You’ve heard it many times, you may have even said it. “Email doesn’t work for us.” “Our audience doesn’t respond to ads.” “Our customers aren’t on Social Media.” […]
Marketing really hasn’t worked for us
Recently I have been focusing more and more on working with very small companies. Most of my clients are either taken their maiden steps into the world of […]
The Reluctant Marketer
But Marketing does cost money, and time, and if you’re not a marketer, it will end up costing you more than just time and money. It will cost […]
Marketing Costs Less than NOT Marketing
Most smaller brands and entrepreneurs use social media as one of their main marketing strategies, and rightly so, it’s a very powerful channel. Social Media Marketing by nature […]
Social Media Marketing is Still Marketing
I gave up and slammed down my phone (well, not slammed, I’m too keenly aware of the cost of technology, so I “angrily” hit the button to shut […]
#$@&%* Marketers!
Attribution Reporting Those two words have so much power and influence over the lives of marketers. The phrase is both terrifying and empowering, often at the same time. […]
What Made You Purchase – Attribution Reporting
I’ve seen about 30 posts and articles so far about the varying success or failure of retailers to match the projections of holiday shoppers, about half of which […]
The 2015 Holiday Shopping Frenzy
As we welcome the onset of fall, so begins the process of finalizing strategic plans, budgets, and innovative initiatives for the coming year. You can see that in […]
Coming Soon – 2016: The Year of …
Adobe and EConsultancy Releases the 2015 Digital Trends Report Adobe just published the 2015 Digital Marketing Trends for 2015, a study based on survey results with Econsultancy. The […]
And the Results are In
The headline called out to me: The Top 7 Online Marketing Trends That Will Dominate 2014 As I eagerly consumed the short summary of the article to find […]
You Had Me at “Marketing Trends”
This is it. THIS will be the year of mobile. I can feel it. Nah, just kidding.
The Year of Mobile Advertising
So now that the holiday shopping season is essentially over (cue the post holiday and new year sales) it’s time to look back and see how everyone did.
Market to People, not to Consumers
Are you getting lost in your data? You’ve got your strategy, you’ve used it to identify your KPIs, and you’ve set up your tactics and have launched your […]
Lost in Data
That’s the mantra we heard beginning the day after the election about the outcome of the election. So much of the “blame” for why one party won and […]
Digital Advertising Didn’t Work
Social Media Automation Do you use automated tools to post to your social media sites? I know many people use different third party tools which are very helpful […]
Are You Over-Automating Your Social Media?
Are you prepared to create about 1,000 pieces of original content, each individually serving as an ambassador of your product/service/brand? This is a great article about the requirements […]
Content Marketing’s Dirty Little Secret – Forbes
Everyone laments how there just aren’t enough hours in a day and there’s just nothing you can do to change that. Nope. Not true.
Do You Have Enough Hours in the Day?
I had a client tell me that they don’t advertise, they don’t NEED to. Over 20 years of experience allowed me to smile on the inside, and not […]
Oh, We Don’t NEED to Advertise
If your email delivery rate is high and your open rate is low, your email subject line is to blame. How much time and thought did you put […]
Does Your Email Subject Line Suck?
Classical Mythology, Reality TV, and Marketing Three concepts that are not typically thought of together. Marketing and Reality TV definitely go hand and hand, but where does Classical […]
What Mythology and Reality TV bring to Marketing
How many times have we heard someone say, “Failure is not an option in this case?” It amuses me, at first. Every time I hear that my first […]
Is Failure Really Not an Option?
I read a blog recently that noted at a basic level, inbound marketing is unpaid, outbound marketing is paid. I understand that it was a high level statement, […]