It takes courage to question what you do, what you believe. Not asking questions, not challenging your own status quo leads to stagnation. You will either slowly deflate […] Do You Doubt Your Marketing?
You know the saying, perception is reality. If you’ve ever railed against it, you have likely physically harmed your steering wheel by beating it so hard (and then […] Did You Beat Your Car Today?
Sales is not a marketing strategy. Anyone can get sales, but what happens if your marketing only sells your low margin products? You will loose money and those […] How to Reach a Positive Marketing ROI
I find myself regularly enraged at the news, statements and stories that come out during this political season. You can’t help it, the two sides are so disparate […] Channeling Lewis Black
The Power of Words – YouTube. This is an incredible short video that really shows the power of a message, and confirms the power of words. The Power of Words – YouTube
What is Quality? This concept is the premise of Robert Pirsig’s book, Zen and the Art of Motorcycle Maintenance. It is introduced in the book as one of […] Are You Creating Quality?
“Well, I’ve never experienced that.” It is a powerful and dangerous little sentence, and one that is used rather frequently. Most often it is used as a dismissive, […] How to Alientate Your Customers
More and more states are requiring Amazon.com collect sales tax for those states in which they have a physical presence. While this has been an ongoing battle for […] Will State Sales Tax Ruin Amazon.com?
Are you prepared to create about 1,000 pieces of original content, each individually serving as an ambassador of your product/service/brand? This is a great article about the requirements […] Content Marketing’s Dirty Little Secret – Forbes
Everyone laments how there just aren’t enough hours in a day and there’s just nothing you can do to change that. Nope. Not true. Do You Have Enough Hours in the Day?
A writing teacher once told me: It is easy to get a reaction. If you want to get a response that requires a great deal more skill. Moving […] Politics, Trolls, and Direct Response Marketing
I had a client tell me that they don’t advertise, they don’t NEED to. Over 20 years of experience allowed me to smile on the inside, and not […] Oh, We Don’t NEED to Advertise
There’s no doubt it has been a tough news week for reputations this week, from politics to wall street. But a consistent inconsistency has become obvious. In the […] Honesty is Not a Strategy
What motivates you? Many days deadlines are the dominant motivator, other days it might be innovation or finding success. Some days it might just be to get to […] Finding Motivation
Is your company struggling with social media? Do you even know if it is? Despite the overwhelming daily tips, articles, ideas and videos about how companies can do […] Are You Being Anti-Social on Social Media?
If your email delivery rate is high and your open rate is low, your email subject line is to blame. How much time and thought did you put […] Does Your Email Subject Line Suck?
Linkedin is a great networking tool that grew as a way for business individuals to connect. Individuals is the key word there. These connections were used to develop […] Your Boss is Watching You on Linkedin
Classical Mythology, Reality TV, and Marketing Three concepts that are not typically thought of together. Marketing and Reality TV definitely go hand and hand, but where does Classical […] What Mythology and Reality TV bring to Marketing
You broke me. I’ve gone ahead and done it, written a “by the numbers” post. I want to see how many of you read it based on the […] 3 Habits of Highly Effective Marketers
How many times have we heard someone say, “Failure is not an option in this case?” It amuses me, at first. Every time I hear that my first […] Is Failure Really Not an Option?
I read a blog recently that noted at a basic level, inbound marketing is unpaid, outbound marketing is paid. I understand that it was a high level statement, […] Inbound vs Outbound marketing
I was recently talking to someone about marketing and the woman asked a very interesting and obvious question. “If you were the one managing and overseeing the inbound […] Tracking Success with Inbound Marketing
This has been a fleetingly pensive week. Do you realize how difficult it is to actually stop for a moment and think? We drive and we talk to […] Next Steps …
This is not a story about open rates or conversions. It is not a story about subject lines. This is a real life story of how marketing worked. […] An Email Marketing Success Story