Does Your Company Stand for Something? Of course it does. You are likely saying you stand for value, customer service, quality, and integrity. Yep, and thousands, even millions […]
Yearly Archives: 2012
Once upon a time I had a client who needed help. They had a great business and loyal customers, but their sales were failing. They blamed it on […]
Blame it on the Rain – Are You Making Excuses ...
You heard the rally call to collect information about your customers. Through loyalty programs, purchase patterns, inventory and marketing efforts you have managed to gain volumes of data […]
You’ve Got Data
Esurance has launched a contest over social media. It didn’t require an app. It didn’t require extensive design and production. It isn’t even related to their core business. […]
Social Media Contests: Keep It Simple
How many times have you heard, or said, that radio doesn’t work for marketing? It seems to always be followed with “as far as we can tell”. Similarly […]
What are you tracking?
You can’t please all of the people all of the time. Companies are always trying to walk the fine line of balanced approach, not expressing opinions that might […]
Is Your Company a Wallflower?
Marketers everywhere are touting the rise of mobile marketing, and it’s drowning out the other channels. The truth is, other channels are still getting the budget increases, including […]
Mobile Schmobile
Many years ago, before her Las Vegas stint, I went to a Bette Midler concert for the first time. Having been a fan of her comedy and true […]
No Guts, No Glory
I was at lunch with several co-workers a while ago. The company we all worked at at the time was one specializing in helping companies with their business […]
Knowing your audience is only half the battle
B2B on Pinterest The statistics, the metrics, the audience … Pinterest is enticing for marketers, it’s got us foaming at the mouth for conversions and engagement and reach. […]
B2B Marketing on Pinterest: What works, what doesn’t?
What is the proper length for a blog? I hear this a lot. It’s a good question. The answer of course, varies. Many people are blogging now. It’s […]
How Long Should My Blog Be?
Every self-respecting marketer knows that ideally, strategy comes before tactics. The confusion over this isn’t really about which comes first … the confusion stems from innocent ignorance, over […]
Strategy vs. Tactics
As I was going through my morning routine of sifting through news stories, industry blurbs and tidbits of stats that are driving the minds of the world today, […]
Are you really connecting with your audience?
(Originally posted October 2011, contributing blogger) The digital world is evolving at a rapid pace, and as many businesses are jumping right into setting up a Facebook page […]
Building Your Digital Marketing Strategy
(originally posted March 2012, contributing blogger) Quick Response codes, more commonly known as QR codes, were first developed by the automobile industry to help track and identify parts. […]
Can Mobile Visual Search and QR Codes Coexist?
(originally posted March 2012) Over the past few decades, we have witnessed incredible advances in healthcare, medicine, and wellbeing. Combined with the longstanding trend of a growing US […]
Marketing to Seniors, not to Old People
(originally posted May 2012) This marks the final installment in our series on the Current Economic Shopper. We’ve already talked about cause marketing, community marketing, and promotional marketing […]
The Current Economic Shopper: Part 4, Combining Marketing Strategies
(Originally posted May 2012) Last week, we discussed Community Marketing and how to use this strategy effectively. In the third installment of our four-part series on the Current […]
The Current Economic Shopper: Part 3, Promotional Marketing
(Originally posted in April 2012) Last week, I posted a blog on the use of Cause Marketing as it relates to the current economic shopper. In the second […]
The Current Economic Shopper: Part 2, Community Marketing
(originally published April 2012) The continuing economic stress that faces today’s consumers remains an issue for retailers as well, regardless of the kind of clientele their business targets. […]
The Current Economic Shopper: Part 1, Cause Marketing
(originally published June 2012) It was recently announced that Facebook is considering methods to allow kids under 13 to set up profiles on their site. As most people […]