Yearly Archives: 2012

This week as parents, as former students, as human beings the stories we are hearing, seeing, reading join us together in a shared mix of disbelief, horror, fear, […]

WTF – When to Ask Why, not What.

  Truth in Advertising Some of you may have heard about a little issue Nutella faced recently when a government agency politely told them that they have to […]

Truth in Advertising

Little Bo Retailer Little Bo Retailer was not getting clients And realized she had no retention. She called in the experts and set out her goals And offered […]

Little Bo Retailer

North Korea’s top leader named The Onion’s Sexiest Man Alive for 2012 It happened again. Content marketing rules. We thought, innocently, perhaps naively, that once the US Presidential […]

China’s Communist Party falls for Party Prank

Are you getting lost in your data? You’ve got your strategy, you’ve used it to identify your KPIs, and you’ve set up your tactics and have launched your […]

Lost in Data

If All the Audiences Were Simple If all the audiences were simple, And responded to words that were frank. And If all the clients bought all our stuff, […]

If All the Audiences Were Simple

That’s the mantra we heard beginning the day after the election about the outcome of the election. So much of the “blame” for why one party won and […]

Digital Advertising Didn’t Work

It seems pointless to blog about marketing or business after the week we’ve gone through. The area I live in, although inland, was on track to take a […]

Finding Power in the Dark

Of course you know the P’s of marketing (ordered for the 4P’s, 5P’s and 7P’s): Product Price Place Promotion People Packaging Positioning

The P’s of Marketing

The time is coming to an end, the election is almost here. And we all know what that means. Yep, marketers, advertisers and creative folks will be on […]

Is it Real or is it Rote?

There’s no question that content marketing is the hot trend these days, with marketers and news companies talking about how we have to start focusing more on story […]

5 Reasons You Avoid Content Marketing

We can all think back to great jingles, taglines, commercials, and wonder what happened. Where did the talent go? Some of us remember the “It’s Morning in America […]

The Lost Art of Advertising and Marketing

Mary Had a Widget to Sell Mary had a widget to sell Who’s features were beyond compare And everywhere the widget sold The customers were happy to share. […]

Mary Had a Widget to Sell

I was recently talking to a friend about content marketing (yes, ok, fine, I’m a marketing geek, but them I thought that was already established) and he asked […]

The Best Content Marketing Story Ad Ever

Little Jack Designer Little Jack designer Sat in a recliner, Pondering his latest creation. The muse suddenly awoke Demanding a change of a stroke, And now it will […]

Little Jack Designer

Of course you follow your competition, watching how they grow, they’re marketing efforts, their product offerings. But do you track what others say about them? What is the […]

When Gossip and Chatter are Helpful

Those youngun’s out there think they have the corner on video marketing. “Back in the day” we were doing some pretty cool things with video. The programs I […]

Digital Video in the 1990s

No, this is not another nursery rhyme for marketers (those are on Wednesdays), this is a story about experts. You’re smart, accomplished, and a strategic thinker. Your success […]

Marketing Wizardry

We talk a lot about marketing strategy, but what is it really? Put simply, marketing strategy is how you interact with your audience and your industry to further […]

Strategy is Not a Tactic