A Brand’s Organic Growth An established brand had a strong position in a targeted area in the primary education world, having developed solutions first, then the company, and […]
content marketing
A corporate decision opens up an opportunity for the content team to optimize their content and their approach to providing a better user experience.
Case Study: Copywriting and Content Optimization
ChatGPT & Generative AI: 3 Reasons Not to Use AI Generated Content...and 4 Reasons You Should
When Content Isn’t King – ChatGPT: 3 Reasons Not to ...
The Right Message to the Right Audience at the Right Time in the Right Context. That’s the holy grail, right? But what does context REALLY mean? Sure, we […]
Have you considered the context of your marketing message?
Now Available for Purchase Nursery Rhymes for Marketers using stories to teach Nursery rhymes remind us of a time in our lives when stories taught us basic […]
Nursery Rhymes for Marketers
Who’s Getting to Know You? Big Brother? Crazy Cousin? Or Someone else? Getting to know you, Getting to know all about you. Getting to like you, Getting to […]
Who’s Getting to Know You?
Blog post written for a client: Your sales team used to thrive on driving the sales process. Your salesperson had the intel that prospects needed. Sales called, prospects […]
Why Your Sales Team Needs a Marketing Budget
Blog post written for a client: You Can’t Close a Lead You Can’t Reach Sales used to focus on “Dialing for Dollars”. This mantra meant sales was just […]
Caller ID Has Changed Sales
But Marketing does cost money, and time, and if you’re not a marketer, it will end up costing you more than just time and money. It will cost […]
Marketing Costs Less than NOT Marketing
This is a follow up to a previous post about confusing exposure with marketing. In the current environment, we are given a first row seat to a continuous […]
Content Marketing Mistakes
During the recent difficult time of civil unrest, which of course put emotions on high, I responded to a picture posted on Linkedin. The photo was one of […]
It started with a photo
I’ve heard many times that inside every marketer is a frustrated writer. To be fair, we all probably have 5 or 6 partially written novels, several screen plays, […]
How to Hire a Marketing Writer
When I was little, my dad and I used to have this ritual at night. Once all the 10+ dolls were properly placed along the bed and under […]
Storytelling in Marketing is Not the Answer
I gave up and slammed down my phone (well, not slammed, I’m too keenly aware of the cost of technology, so I “angrily” hit the button to shut […]
#$@&%* Marketers!
Email open rates are often viewed as a measure of a successful email. And it’s a logical assumption. The Email process goes like this (removing deliverability from the […]
3 Reasons Your Email Open Rates Don’t Matter
Attribution Reporting Those two words have so much power and influence over the lives of marketers. The phrase is both terrifying and empowering, often at the same time. […]
What Made You Purchase – Attribution Reporting
As we welcome the onset of fall, so begins the process of finalizing strategic plans, budgets, and innovative initiatives for the coming year. You can see that in […]
Coming Soon – 2016: The Year of …
It’s here, it’s here, The 2015 Internet Trends Report is here! You’d think it was a major holiday, as marketers nearly lose their sh&! writing about it. If […]
Poor Widdle Miwennials
The headline called out to me: The Top 7 Online Marketing Trends That Will Dominate 2014 As I eagerly consumed the short summary of the article to find […]
You Had Me at “Marketing Trends”
There once was a marketer from Delaware Who’s ego was quite a nightmare. He’d fly into a rage Demanding to be seen as a sage But end up […]
There Once was a Marketer from Delaware
Did you know that you can adjust your bids continually to improve your CPA? Did you know that you can create awesome landing pages that you can test […]
Did you know….
Truth in Advertising Some of you may have heard about a little issue Nutella faced recently when a government agency politely told them that they have to […]
Truth in Advertising
North Korea’s top leader named The Onion’s Sexiest Man Alive for 2012 It happened again. Content marketing rules. We thought, innocently, perhaps naively, that once the US Presidential […]
China’s Communist Party falls for Party Prank
If All the Audiences Were Simple If all the audiences were simple, And responded to words that were frank. And If all the clients bought all our stuff, […]