You can’t delegate communications Why do some companies (most) continue to struggle with communication issues? Jargon? Vocabulary differences? Semantics? Ego? Assumptions? Use of short hand in communicating? Perspective? […]
communication
Blog post written for a client: Your sales team used to thrive on driving the sales process. Your salesperson had the intel that prospects needed. Sales called, prospects […]
Why Your Sales Team Needs a Marketing Budget
Blog post written for a client 4 Marketing’s role in business is becoming increasingly important because the sales process has changed. But for many businesses, it’s hard to […]
How a Marketing Agency Can Improve Your Marketing ROI
Blog post written for a client: You Can’t Close a Lead You Can’t Reach Sales used to focus on “Dialing for Dollars”. This mantra meant sales was just […]
Caller ID Has Changed Sales
Recently I have been focusing more and more on working with very small companies. Most of my clients are either taken their maiden steps into the world of […]
The Reluctant Marketer
I was recently at a marketing event and was asked by a newly minted graduate what I felt was the most important part of marketing. Without hesitation I […]
Marketing is Not an Add-On Function
But Marketing does cost money, and time, and if you’re not a marketer, it will end up costing you more than just time and money. It will cost […]
Marketing Costs Less than NOT Marketing
This is a follow up to a previous post about confusing exposure with marketing. In the current environment, we are given a first row seat to a continuous […]
Content Marketing Mistakes
Nurturing your customer through automated emails and lead qualification processes allows your team to focus on the higher quality leads who are closer to purchasing, reducing inefficiences internally. […]
Step by Step Guide to Customer/Lead Email Nurturing Strategy
Over the years I’ve worked with a huge number and variety of writers, many amazing, some stellar, the majority are “good enough”, and a few are frighteningly confident […]
Copywriting and Ego
I’ve heard many times that inside every marketer is a frustrated writer. To be fair, we all probably have 5 or 6 partially written novels, several screen plays, […]
How to Hire a Marketing Writer
When I was little, my dad and I used to have this ritual at night. Once all the 10+ dolls were properly placed along the bed and under […]
Storytelling in Marketing is Not the Answer
The answer probably isn’t what you think. Over the course of 25 years I’ve heard this question surprisingly frequently. It’s one usually asked by new entrepreneurs and is […]
Are Your Products Bought or Sold?
When Smarts Became Overhead If you watched Mad Men you probably were intrigued and drawn by the culture in business, how they interacted, how they got things done. […]
I was Overhead
Email open rates are often viewed as a measure of a successful email. And it’s a logical assumption. The Email process goes like this (removing deliverability from the […]
3 Reasons Your Email Open Rates Don’t Matter
Bain & Company Report: Everyday moments of truth: Frontline managers are key to women’s career aspirations (read it here ⇒) Harvard Business Review Summary: Companies Drain Women’s Ambition […]
Suck it Up, Cupcake
Are You Giving Your Customers what THEY Want or what YOU Want?
Redirecting the River
It’s here, it’s here, The 2015 Internet Trends Report is here! You’d think it was a major holiday, as marketers nearly lose their sh&! writing about it. If […]
Poor Widdle Miwennials
Do you listen to your customers? Your clients? Your audience? You probably think you do, but if you’re the “expert” then chances are you are not. You know […]
Marketing from Behind
So now that the holiday shopping season is essentially over (cue the post holiday and new year sales) it’s time to look back and see how everyone did.
Market to People, not to Consumers
North Korea’s top leader named The Onion’s Sexiest Man Alive for 2012 It happened again. Content marketing rules. We thought, innocently, perhaps naively, that once the US Presidential […]
China’s Communist Party falls for Party Prank
Social Media Automation Do you use automated tools to post to your social media sites? I know many people use different third party tools which are very helpful […]
Are You Over-Automating Your Social Media?
The time is coming to an end, the election is almost here. And we all know what that means. Yep, marketers, advertisers and creative folks will be on […]
Is it Real or is it Rote?
What is Quality? This concept is the premise of Robert Pirsig’s book, Zen and the Art of Motorcycle Maintenance. It is introduced in the book as one of […]