Social Media


That’s the mantra we heard beginning the day after the election about the outcome of the election. So much of the “blame” for why one party won and […]

Digital Advertising Didn’t Work



It seems pointless to blog about marketing or business after the week we’ve gone through. The area I live in, although inland, was on track to take a […]

Finding Power in the Dark



There’s no question that content marketing is the hot trend these days, with marketers and news companies talking about how we have to start focusing more on story […]

5 Reasons You Avoid Content Marketing


More and more states are requiring Amazon.com collect sales tax for those states in which they have a physical presence. While this has been an ongoing battle for […]

Will State Sales Tax Ruin Amazon.com?





I had a client tell me that they don’t advertise, they don’t NEED to. Over 20 years of experience allowed me to smile on the inside, and not […]

Oh, We Don’t NEED to Advertise


There’s no doubt it has been a tough news week for reputations this week, from politics to wall street. But a consistent inconsistency has become obvious. In the […]

Honesty is Not a Strategy



Is your company struggling with social media? Do you even know if it is? Despite the overwhelming daily tips, articles, ideas and videos about how companies can do […]

Are You Being Anti-Social on Social Media?


Linkedin is a great networking tool that grew as a way for business individuals to connect. Individuals is the key word there. These connections were used to develop […]

Your Boss is Watching You on Linkedin


Classical Mythology, Reality TV, and Marketing Three concepts that are not typically thought of together. Marketing and Reality TV definitely go hand and hand, but where does Classical […]

What Mythology and Reality TV bring to Marketing




I read a blog recently that noted at a basic level, inbound marketing is unpaid, outbound marketing is paid. I understand that it was a high level statement, […]

Inbound vs Outbound marketing


I was recently talking to someone about marketing and the woman asked a very interesting and obvious question. “If you were the one managing and overseeing the inbound […]

Tracking Success with Inbound Marketing



This has been a fleetingly pensive week. Do you realize how difficult it is to actually stop for a moment and think? We drive and we talk to […]

Next Steps …


This is not a story about open rates or conversions. It is not a story about subject lines. This is a real life story of how marketing worked. […]

An Email Marketing Success Story


Does Your Company Stand for Something? Of course it does. You are likely saying you stand for value, customer service, quality, and integrity. Yep, and thousands, even millions […]

Does Your Company Stand for Something?




Esurance has launched a contest over social media. It didn’t require an app. It didn’t require extensive design and production. It isn’t even related to their core business. […]

Social Media Contests: Keep It Simple


You can’t please all of the people all of the time. Companies are always trying to walk the fine line of balanced approach, not expressing opinions that might […]

Is Your Company a Wallflower?



Marketers everywhere are touting the rise of mobile marketing, and it’s drowning out the other channels. The truth is, other channels are still getting the budget increases, including […]

Mobile Schmobile


Many years ago, before her Las Vegas stint, I went to a Bette Midler concert for the first time. Having been a fan of her comedy and true […]

No Guts, No Glory