Don't Market by the Numbers, Chart Your Own Course

Social Media

That’s the mantra we heard beginning the day after the election about the outcome of the election. So much of the “blame” for why one party won and […]

Digital Advertising Didn’t Work

Social Media Automation Do you use automated tools to post to your social media sites? I know many people use different third party tools which are very helpful […]

Are You Over-Automating Your Social Media?

It seems pointless to blog about marketing or business after the week we’ve gone through. The area I live in, although inland, was on track to take a […]

Finding Power in the Dark

There’s no question that content marketing is the hot trend these days, with marketers and news companies talking about how we have to start focusing more on story […]

5 Reasons You Avoid Content Marketing

Amazon now collecting sales tax — More and more states are requiring Amazon.com collect sales tax for those states in which they have a physical presence. While this has been an ongoing battle for […]

Will State Sales Tax Ruin Amazon.com?

Are you prepared to create about 1,000 pieces of original content, each individually serving as an ambassador of your product/service/brand? This is a great article about the requirements […]

Content Marketing’s Dirty Little Secret – Forbes

Everyone laments how there just aren’t enough hours in a day and there’s just nothing you can do to change that. Nope. Not true.

Do You Have Enough Hours in the Day?

I had a client tell me that they don’t advertise, they don’t NEED to. Over 20 years of experience allowed me to smile on the inside, and not […]

Oh, We Don’t NEED to Advertise

There’s no doubt it has been a tough news week for reputations this week, from politics to wall street. But a consistent inconsistency has become obvious. In the […]

Honesty is Not a Strategy

Is your company struggling with social media? Do you even know if it is? Despite the overwhelming daily tips, articles, ideas and videos about how companies can do […]

Are You Being Anti-Social on Social Media?

Linkedin is a great networking tool that grew as a way for business individuals to connect. Individuals is the key word there. These connections were used to develop […]

Your Boss is Watching You on Linkedin

Classical Mythology, Reality TV, and Marketing Three concepts that are not typically thought of together. Marketing and Reality TV definitely go hand and hand, but where does Classical […]

What Mythology and Reality TV bring to Marketing

You broke me. I’ve gone ahead and done it, written a “by the numbers” post. I want to see how many of you read it based on the […]

3 Habits of Highly Effective Marketers

I read a blog recently that noted at a basic level, inbound marketing is unpaid, outbound marketing is paid. I understand that it was a high level statement, […]

Inbound vs Outbound marketing

I was recently talking to someone about marketing and the woman asked a very interesting and obvious question. “If you were the one managing and overseeing the inbound […]

Tracking Success with Inbound Marketing

This has been a fleetingly pensive week. Do you realize how difficult it is to actually stop for a moment and think? We drive and we talk to […]

Next Steps …

This is not a story about open rates or conversions. It is not a story about subject lines. This is a real life story of how marketing worked. […]

An Email Marketing Success Story

Does Your Company Stand for Something? Of course it does. You are likely saying you stand for value, customer service, quality, and integrity. Yep, and thousands, even millions […]

Does Your Company Stand for Something?

Once upon a time I had a client who needed help. They had a great business and loyal customers, but their sales were failing. They blamed it on […]

Blame it on the Rain – Are You Making Excuses ...

Esurance has launched a contest over social media. It didn’t require an app. It didn’t require extensive design and production. It isn’t even related to their core business. […]

Social Media Contests: Keep It Simple

You can’t please all of the people all of the time. Companies are always trying to walk the fine line of balanced approach, not expressing opinions that might […]

Is Your Company a Wallflower?

Marketers everywhere are touting the rise of mobile marketing, and it’s drowning out the other channels. The truth is, other channels are still getting the budget increases, including […]

Mobile Schmobile

Many years ago, before her Las Vegas stint, I went to a Bette Midler concert for the first time. Having been a fan of her comedy and true […]

No Guts, No Glory

I was at lunch with several co-workers a while ago. The company we all worked at at the time was one specializing in helping companies with their business […]