marketing strategy


You know the saying, perception is reality. If you’ve ever railed against it, you have likely physically harmed your steering wheel by beating it so hard (and then […]

Did You Beat Your Car Today?


Sales is not a marketing strategy. Anyone can get sales, but what happens if your marketing only sells your low margin products? You will loose money and those […]

How to Reach a Positive Marketing ROI


I find myself regularly enraged at the news, statements and stories that come out during this political season. You can’t help it, the two sides are so disparate […]

Channeling Lewis Black


The Power of Words – YouTube. This is an incredible short video that really shows the power of a message, and confirms the power of words.

The Power of Words – YouTube



“Well, I’ve never experienced that.” It is a powerful and dangerous little sentence, and one that is used rather frequently. Most often it is used as a dismissive, […]

How to Alientate Your Customers


Amazon now collecting sales tax
More and more states are requiring Amazon.com collect sales tax for those states in which they have a physical presence. While this has been an ongoing battle for […]

Will State Sales Tax Ruin Amazon.com?






I had a client tell me that they don’t advertise, they don’t NEED to. Over 20 years of experience allowed me to smile on the inside, and not […]

Oh, We Don’t NEED to Advertise


What motivates you? Many days deadlines are the dominant motivator, other days it might be innovation or finding success. Some days it might just be to get to […]

Finding Motivation


Is your company struggling with social media? Do you even know if it is? Despite the overwhelming daily tips, articles, ideas and videos about how companies can do […]

Are You Being Anti-Social on Social Media?



If your email delivery rate is high and your open rate is low, your email subject line is to blame. How much time and thought did you put […]

Does Your Email Subject Line Suck?


Classical Mythology, Reality TV, and Marketing Three concepts that are not typically thought of together. Marketing and Reality TV definitely go hand and hand, but where does Classical […]

What Mythology and Reality TV bring to Marketing



How many times have we heard someone say, “Failure is not an option in this case?” It amuses me, at first. Every time I hear that my first […]

Is Failure Really Not an Option?



I was recently talking to someone about marketing and the woman asked a very interesting and obvious question. “If you were the one managing and overseeing the inbound […]

Tracking Success with Inbound Marketing


This has been a fleetingly pensive week. Do you realize how difficult it is to actually stop for a moment and think? We drive and we talk to […]

Next Steps …



You can’t please all of the people all of the time. Companies are always trying to walk the fine line of balanced approach, not expressing opinions that might […]

Is Your Company a Wallflower?



Marketers everywhere are touting the rise of mobile marketing, and it’s drowning out the other channels. The truth is, other channels are still getting the budget increases, including […]

Mobile Schmobile


Many years ago, before her Las Vegas stint, I went to a Bette Midler concert for the first time. Having been a fan of her comedy and true […]

No Guts, No Glory