The headline called out to me: The Top 7 Online Marketing Trends That Will Dominate 2014 As I eagerly consumed the short summary of the article to find […]
Yearly Archives: 2013
What does Facebook Advertising tell you? I’m here on Facebook this evening because … because that’s what I do to relax, get ideas, spy on people, and keep […]
Are You Targeted with Facebook Ads
What is Marketing? I get asked that a lot, and being this close to it, it becomes difficult to explain. Each time I’m asked and about to answer […]
What is Marketing?
This is the year of big data, right? Not unlike the use of “aspirational” imagery in fashion magazines making us feel less than, so goes the blubbering on […]
Big Data’s Weakest Link
No nursery rhyme today. Today’s “lesson” will be more direct. No image to promote sharing or to grab your attention. No keywords or tags to catch you in […]
On Being a Marketer
Hark! Hark! The marketer barked, The catalog drops in a week. The copy’s in shambles The cover’s a gamble But without it we’ll be up a creek. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ […]
Deadlines and Inspiration
Well it’s about time. This is why people lose faith in leadership and corporate America. Sure, there’s no question there are smart people in those offices who have […]
Penney for your thoughts?
Facebook is making more changes again. When the feeds change, you’ll be posting in vain. When your updates don’t show, you’ll be sh!t-out-of-luck And you’ll have to decide […]
Rock-a-Bye Facebook
What Color is Your Month? April is Autism Awareness month. If you didn’t know that it only means you don’t pay attention to social media. Everything is blue, […]
Branding Awareness
Do you send out press releases? What is the purpose of a press release? How effective are they, and how do you know? We love the idea of […]
The Power of the Press Release
Today’s buzzword is: Remarketing You HAVE to do it, your agency or consultants tell you. It’s a way to capitalize easily and cheaply on behavioral marketing in an […]
Remarketing – Tactic or Ploy?
I once had a boss who barely had a clue He lacked so much knowledge, we didn’t know what to do We hammered and stammered, and then staged […]
Modern Day Fool
You’ve got emails, Search Engine Marketing, SEO programs in place. You blog, manage your social media, and develop press releases and white papers on a regular basis. You […]
Why Are You Marketing?
Mary had a Marketing plan To help her business recovery. But her agencies charged for basic audits Calling them insights and discovery. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Nursery Rhymes remind us of […]
Mary Had a Marketing Plan
You send out all sorts of marketing initiatives to reach your targeted audience and your customers. But are they ready for you? If you have their information to […]
Is Your Customer Ready for You?
We regularly send marketing emails Quite frequently touting great sales. We design for quick scanning And skip keyword spamming And when done right response rarely fails. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Nursery […]
The Glory of Email
I admit it, I read it. I know, I know …. it annoys me, and you are free to mock me for it. I read the article that […]
The Title Said 20 Things to do ….
There once was a marketer from Delaware Who’s ego was quite a nightmare. He’d fly into a rage Demanding to be seen as a sage But end up […]
There Once was a Marketer from Delaware
Do you listen to your customers? Your clients? Your audience? You probably think you do, but if you’re the “expert” then chances are you are not. You know […]
Marketing from Behind
There once was a marketer from Mass Who’s bald head was as shiny as glass. He spoke of Big Data, Saying “It’s still in Beta”. Eventually they fired […]
There Once was a Marketer from Mass
As a marketer for several decades, I was deeply disappointed by the ads these last few Super Bowls. This is a time to dust off the talent and […]
Mediocrity Wins Big
This is it. THIS will be the year of mobile. I can feel it. Nah, just kidding.
The Year of Mobile Advertising
Did you know that you can adjust your bids continually to improve your CPA? Did you know that you can create awesome landing pages that you can test […]
Did you know….
Every group has its lingo, its variations of common phrases that has nuances that bond everyone a little closer. The language defines the culture of the group. Of […]