Who’s Getting to Know You? Big Brother? Crazy Cousin? Or Someone else? Getting to know you, Getting to know all about you. Getting to like you, Getting to […]
Recently I have been focusing more and more on working with very small companies. Most of my clients are either taken their maiden steps into the world of […]
Attribution Reporting Those two words have so much power and influence over the lives of marketers. The phrase is both terrifying and empowering, often at the same time. […]
Did you know that you can adjust your bids continually to improve your CPA? Did you know that you can create awesome landing pages that you can test […]
North Korea’s top leader named The Onion’s Sexiest Man Alive for 2012 It happened again. Content marketing rules. We thought, innocently, perhaps naively, that once the US Presidential […]
Social Media Automation Do you use automated tools to post to your social media sites? I know many people use different third party tools which are very helpful […]
The time is coming to an end, the election is almost here. And we all know what that means. Yep, marketers, advertisers and creative folks will be on […]
Of course you follow your competition, watching how they grow, they’re marketing efforts, their product offerings. But do you track what others say about them? What is the […]
What is Quality? This concept is the premise of Robert Pirsig’s book, Zen and the Art of Motorcycle Maintenance. It is introduced in the book as one of […]
Are you prepared to create about 1,000 pieces of original content, each individually serving as an ambassador of your product/service/brand? This is a great article about the requirements […]
I read a blog recently that noted at a basic level, inbound marketing is unpaid, outbound marketing is paid. I understand that it was a high level statement, […]
Does Your Company Stand for Something? Of course it does. You are likely saying you stand for value, customer service, quality, and integrity. Yep, and thousands, even millions […]
(Originally posted in April 2012) Last week, I posted a blog on the use of Cause Marketing as it relates to the current economic shopper. In the second […]