Ugh, Amazon is back in the news. Now we’re all hearing the repeated loop of rhetoric about how Amazon is destroying the economy, killing retail, and getting a […]
Leadership training focuses a great deal on the idea of using facts to move forward, especially in situations of contention, dissent, or set backs. Focus on the facts, […]
Blog post written for a client: Your sales team used to thrive on driving the sales process. Your salesperson had the intel that prospects needed. Sales called, prospects […]
The answer probably isn’t what you think. Over the course of 25 years I’ve heard this question surprisingly frequently. It’s one usually asked by new entrepreneurs and is […]
Attribution Reporting Those two words have so much power and influence over the lives of marketers. The phrase is both terrifying and empowering, often at the same time. […]
I’ve seen about 30 posts and articles so far about the varying success or failure of retailers to match the projections of holiday shoppers, about half of which […]
As we welcome the onset of fall, so begins the process of finalizing strategic plans, budgets, and innovative initiatives for the coming year. You can see that in […]
This is the year of big data, right? Not unlike the use of “aspirational” imagery in fashion magazines making us feel less than, so goes the blubbering on […]
Well it’s about time. This is why people lose faith in leadership and corporate America. Sure, there’s no question there are smart people in those offices who have […]
Today’s buzzword is: Remarketing You HAVE to do it, your agency or consultants tell you. It’s a way to capitalize easily and cheaply on behavioral marketing in an […]
You send out all sorts of marketing initiatives to reach your targeted audience and your customers. But are they ready for you? If you have their information to […]
Truth in Advertising Some of you may have heard about a little issue Nutella faced recently when a government agency politely told them that they have to […]
Little Bo Retailer Little Bo Retailer was not getting clients And realized she had no retention. She called in the experts and set out her goals And offered […]
“Well, I’ve never experienced that.” It is a powerful and dangerous little sentence, and one that is used rather frequently. Most often it is used as a dismissive, […]
More and more states are requiring Amazon.com collect sales tax for those states in which they have a physical presence. While this has been an ongoing battle for […]
I read a blog recently that noted at a basic level, inbound marketing is unpaid, outbound marketing is paid. I understand that it was a high level statement, […]
Does Your Company Stand for Something? Of course it does. You are likely saying you stand for value, customer service, quality, and integrity. Yep, and thousands, even millions […]
(originally posted May 2012) This marks the final installment in our series on the Current Economic Shopper. We’ve already talked about cause marketing, community marketing, and promotional marketing […]
(Originally posted May 2012) Last week, we discussed Community Marketing and how to use this strategy effectively. In the third installment of our four-part series on the Current […]
(Originally posted in April 2012) Last week, I posted a blog on the use of Cause Marketing as it relates to the current economic shopper. In the second […]