The Current Economic Shopper


Ugh, Amazon is back in the news. Now we’re all hearing the repeated loop of rhetoric about how Amazon is destroying the economy, killing retail, and getting a […]

Does your business live up to its brand?


Leadership training focuses a great deal on the idea of using facts to move forward, especially in situations of contention, dissent, or set backs. Focus on the facts, […]

Facts not Feelings


Blog post written for a client: Your sales team used to thrive on driving the sales process. Your salesperson had the intel that prospects needed. Sales called, prospects […]

Why Your Sales Team Needs a Marketing Budget




The answer probably isn’t what you think. Over the course of 25 years I’ve heard this question surprisingly frequently. It’s one usually asked by new entrepreneurs and is […]

Are Your Products Bought or Sold?





I’ve seen about 30 posts and articles so far about the varying success or failure of retailers to match the projections of holiday shoppers, about half of which […]

The 2015 Holiday Shopping Frenzy


As we welcome the onset of fall, so begins the process of finalizing strategic plans, budgets, and innovative initiatives for the coming year. You can see that in […]

Coming Soon – 2016: The Year of …



This is the year of big data, right? Not unlike the use of “aspirational” imagery in fashion magazines making us feel less than, so goes the blubbering on […]

Big Data’s Weakest Link


Well it’s about time. This is why people lose faith in leadership and corporate America. Sure, there’s no question there are smart people in those offices who have […]

Penney for your thoughts?


Today’s buzzword is: Remarketing You HAVE to do it, your agency or consultants tell you. It’s a way to capitalize easily and cheaply on behavioral marketing in an […]

Remarketing – Tactic or Ploy?



You send out all sorts of marketing initiatives to reach your targeted audience and your customers. But are they ready for you? If you have their information to […]

Is Your Customer Ready for You?


So now that the holiday shopping season is essentially over (cue the post holiday and new year sales) it’s time to look back and see how everyone did.

Market to People, not to Consumers


  Truth in Advertising Some of you may have heard about a little issue Nutella faced recently when a government agency politely told them that they have to […]

Truth in Advertising



Little Bo Retailer Little Bo Retailer was not getting clients And realized she had no retention. She called in the experts and set out her goals And offered […]

Little Bo Retailer


“Well, I’ve never experienced that.” It is a powerful and dangerous little sentence, and one that is used rather frequently. Most often it is used as a dismissive, […]

How to Alientate Your Customers


More and more states are requiring Amazon.com collect sales tax for those states in which they have a physical presence. While this has been an ongoing battle for […]

Will State Sales Tax Ruin Amazon.com?



I had a client tell me that they don’t advertise, they don’t NEED to. Over 20 years of experience allowed me to smile on the inside, and not […]

Oh, We Don’t NEED to Advertise


I read a blog recently that noted at a basic level, inbound marketing is unpaid, outbound marketing is paid. I understand that it was a high level statement, […]

Inbound vs Outbound marketing


Does Your Company Stand for Something? Of course it does. You are likely saying you stand for value, customer service, quality, and integrity. Yep, and thousands, even millions […]

Does Your Company Stand for Something?