Don’t Let Data Intimidate You How many times have you read a marketing article, heard a talk, or saw a post about using data to increase your sales, […]
Marketing Technology
How many times have you heard the new marketing (or sales, finance, manufacturing, erp, etc) tool will make you more effective, productive, and save money? What they don’t […]
Tools vs Solutions
Big data is the best thing since sliced bread to a Marketer (we like bread). Even “little” data is something we seek out like catnip. But what happens […]
Cambridge Analytica & the Big Data Question
If you’re a marketer with geek tendencies and can spend hours upon hours mining and researching marketing campaign and consumer audience data, you’ve undoubtedly said that to yourself […]
Well now, THAT’S interesting, … but does it matter?
I was recently asked to give some insights to a student who was entering college and considering a marketing degree. While of course I would absolutely talk to […]
Should I Major in Marketing?
CRO: Conversion Rate Optimization It’s one of the latest buzz phrases, promoted as an area of specialty, dedication, designed to promote an agency or individual as on the […]
So You’re a CRO Specialist … that’s cute.
As you prepare for the start of the Trade Show season you’re likely inundated with the final details — is the booth design right, is the collateral ready, […]
Don’t Make this Trade Show Mistake
Are you on Twitter? Like many people, I have 2 twitter accounts, one personal and one business. It’s both normal and practical. But for the longest time, I […]
A Tale of Two Twitters
Who’s Getting to Know You? Big Brother? Crazy Cousin? Or Someone else? Getting to know you, Getting to know all about you. Getting to like you, Getting to […]
Who’s Getting to Know You?
Big Brother Probably Isn’t Watching You You’re Just Not That Interesting OMG, did you hear? The CIA spies on people. OMG, that’s out-RA-geous. It’s been a busy news […]
Big Brother Isn’t Watching You
Blog post written for a client: Your sales team used to thrive on driving the sales process. Your salesperson had the intel that prospects needed. Sales called, prospects […]
Why Your Sales Team Needs a Marketing Budget
Blog post written for a client: You Can’t Close a Lead You Can’t Reach Sales used to focus on “Dialing for Dollars”. This mantra meant sales was just […]
Caller ID Has Changed Sales
You’ve heard it many times, you may have even said it. “Email doesn’t work for us.” “Our audience doesn’t respond to ads.” “Our customers aren’t on Social Media.” […]
Marketing really hasn’t worked for us
Recently I have been focusing more and more on working with very small companies. Most of my clients are either taken their maiden steps into the world of […]
The Reluctant Marketer
Nurturing your customer through automated emails and lead qualification processes allows your team to focus on the higher quality leads who are closer to purchasing, reducing inefficiences internally. […]
Step by Step Guide to Customer/Lead Email Nurturing Strategy
Most smaller brands and entrepreneurs use social media as one of their main marketing strategies, and rightly so, it’s a very powerful channel. Social Media Marketing by nature […]
Social Media Marketing is Still Marketing
The Most Important Question to Ask About Marketing Automation It’s very simple. Is it working? We could discuss and spew data, quotes, and trending influences about the pros […]
Marketing Automation Mistakes
I gave up and slammed down my phone (well, not slammed, I’m too keenly aware of the cost of technology, so I “angrily” hit the button to shut […]
#$@&%* Marketers!
KPIs: Key Performance Indicators The term sounds pretty straight forward and self-explanatory, at least to those of us who have been embedded in them for our careers, but […]
KPI Conundrum
“Sal is a Marketer. And all it took was Constant Contact.” Sal is NOT a Marketer. The ad shows that he’s successful, has a loyal clientele, and is […]
Sal is NOT a Marketer
Attribution Reporting Those two words have so much power and influence over the lives of marketers. The phrase is both terrifying and empowering, often at the same time. […]
What Made You Purchase – Attribution Reporting
I’ve seen about 30 posts and articles so far about the varying success or failure of retailers to match the projections of holiday shoppers, about half of which […]
The 2015 Holiday Shopping Frenzy
I recently heard the suggestion of a PPC (pay-per-click) “dark time” to test the impact of paid search on a site, shortly after the new design launches. The […]
When to Pause Paid Search Campaigns
As we welcome the onset of fall, so begins the process of finalizing strategic plans, budgets, and innovative initiatives for the coming year. You can see that in […]