Blog post written for a client: You Can’t Close a Lead You Can’t Reach Sales used to focus on “Dialing for Dollars”. This mantra meant sales was just […]
Yearly Archives: 2016
You’ve heard it many times, you may have even said it. “Email doesn’t work for us.” “Our audience doesn’t respond to ads.” “Our customers aren’t on Social Media.” […]
Marketing really hasn’t worked for us
Recently I have been focusing more and more on working with very small companies. Most of my clients are either taken their maiden steps into the world of […]
The Reluctant Marketer
I was recently at a marketing event and was asked by a newly minted graduate what I felt was the most important part of marketing. Without hesitation I […]
Marketing is Not an Add-On Function
But Marketing does cost money, and time, and if you’re not a marketer, it will end up costing you more than just time and money. It will cost […]
Marketing Costs Less than NOT Marketing
This is a follow up to a previous post about confusing exposure with marketing. In the current environment, we are given a first row seat to a continuous […]
Content Marketing Mistakes
Nurturing your customer through automated emails and lead qualification processes allows your team to focus on the higher quality leads who are closer to purchasing, reducing inefficiences internally. […]
Step by Step Guide to Customer/Lead Email Nurturing Strategy
During the recent difficult time of civil unrest, which of course put emotions on high, I responded to a picture posted on Linkedin. The photo was one of […]
It started with a photo
Over the years I’ve worked with a huge number and variety of writers, many amazing, some stellar, the majority are “good enough”, and a few are frighteningly confident […]
Copywriting and Ego
NOTE: I originally posted this back in July of 2012 on another blog. Sadly, the situation is the same 4 years later. Get out your tissues for […]
Companies Whine over Unfillable Positions
I’ve heard many times that inside every marketer is a frustrated writer. To be fair, we all probably have 5 or 6 partially written novels, several screen plays, […]
How to Hire a Marketing Writer
Most smaller brands and entrepreneurs use social media as one of their main marketing strategies, and rightly so, it’s a very powerful channel. Social Media Marketing by nature […]
Social Media Marketing is Still Marketing
When I was little, my dad and I used to have this ritual at night. Once all the 10+ dolls were properly placed along the bed and under […]
Storytelling in Marketing is Not the Answer
The answer probably isn’t what you think. Over the course of 25 years I’ve heard this question surprisingly frequently. It’s one usually asked by new entrepreneurs and is […]
Are Your Products Bought or Sold?
The Most Important Question to Ask About Marketing Automation It’s very simple. Is it working? We could discuss and spew data, quotes, and trending influences about the pros […]
Marketing Automation Mistakes
I gave up and slammed down my phone (well, not slammed, I’m too keenly aware of the cost of technology, so I “angrily” hit the button to shut […]
#$@&%* Marketers!
A Page from the Feudal Lord Playbook Set a seemingly random Sales & Revenue target for the coming year. Do not provide context for the selection of the number. Require a […]
10 Steps to Ensure You Will Not Hit Your Sales ...
When Smarts Became Overhead If you watched Mad Men you probably were intrigued and drawn by the culture in business, how they interacted, how they got things done. […]
I was Overhead
Transactional or Relational Many business owners say their business is more transactional, without actually comparing it to any other option. Relational is the other option. When they say […]
No, You are NOT a Transactional Business
Email open rates are often viewed as a measure of a successful email. And it’s a logical assumption. The Email process goes like this (removing deliverability from the […]
3 Reasons Your Email Open Rates Don’t Matter
Bain & Company Report: Everyday moments of truth: Frontline managers are key to women’s career aspirations (read it here ⇒) Harvard Business Review Summary: Companies Drain Women’s Ambition […]
Suck it Up, Cupcake
KPIs: Key Performance Indicators The term sounds pretty straight forward and self-explanatory, at least to those of us who have been embedded in them for our careers, but […]
KPI Conundrum
“Sal is a Marketer. And all it took was Constant Contact.” Sal is NOT a Marketer. The ad shows that he’s successful, has a loyal clientele, and is […]
Sal is NOT a Marketer
Attribution Reporting Those two words have so much power and influence over the lives of marketers. The phrase is both terrifying and empowering, often at the same time. […]