CM Blog

Generational Marketing
Marketing is about finding a way to connect to your audience to encourage them along the journey to converting. To do that you have to understand what motivate their choices.

Marketing to Generations

Don’t Let Data Intimidate You How many times have you read a marketing article, heard a talk, or saw a post about using data to increase your sales, […]

Datamining for Arts Majors

Leadership Lessons from Narcos Mexico
I recently binge-watched Narcos Mexico. I had heard it was good, but I chose to watch it for a trip down memory lane. Weird, right? You see, I […]

Lessons in Leadership: Narcos Mexico

Are you prepared for the cost, the toll of innovation? A well-respected expert, an artist, is hired to do a job. It’s not a job he’s ever done […]

Do You REALLY Want Innovation?

How many times have you heard the new marketing (or sales, finance, manufacturing, erp, etc) tool will make you more effective, productive, and save money? What they don’t […]

Tools vs Solutions

Who’s Getting to Know You? Big Brother? Crazy Cousin? Or Someone else? Getting to know you, Getting to know all about you. Getting to like you, Getting to […]

Who’s Getting to Know You?

I gave up and slammed down my phone (well, not slammed, I’m too keenly aware of the cost of technology, so I “angrily” hit the button to shut […]

#$@&%* Marketers!

Branding and identity
A Brand’s Organic Growth An established brand had a strong position in a targeted area in the primary education world, having developed solutions first, then the company, and […]

Case Study: Brand Identity – Education

Down and Dirty SEO
Gone are the days of keyword and key phrase stuffing. SEO (Search Engine Optimization) is now, FINALLY, coming around to align with how users engage with content and […]

Down and Dirty SEO: 8 Steps

 Marketing Navigator: New Courses We’ve Chartered Is My Direct Mail Effective? The Assignment: While working for a marketing agency, a local specialized retail client came to us to help […]

Case Study: Direct Mail – Brick & Mortar Retail

Do catalogs still work - equestrian supplies
 Marketing Navigator: New Courses We’ve Chartered Do Catalogs still Work? The Assignment: PetsUnited was an 11-division ecommerce company that also sent out 4 catalogs a year. There were two […]

Case Study: Championing Catalogs – CPG

What are you waiting for? Why the pause? While healthcare workers, delivery folks, warehouse workers, first responders, and so many more are working hard, risking their lives and health […]

Act Now for What’s Next!

There is a certain satisfaction of taking pen to pad, but it requires having the right tools; that pen that fits your hand well, knowing it’s a direct […]

Old Fashioned Writing

Marketing Navigator: New Courses We’ve Chartered Marketing Operations: Head of the Class A large education curriculum company had recently reworked their marketing operations and organization, and staffed the department […]

Case Study: ABM & Marketing Operations – Education

Marketing Navigator: New Courses We’ve Chartered The Printer Choice of Millennials The Assignment: Develop and implement a three-month digital media pilot in specific DMAs to reach the set lead targets […]

Case Study: Digital Media – Technology

Find your Audience
 Marketing Navigator: New Courses We’ve Chartered Who’s Your Banker? The Assignment: New business pitch for one of the largest agencies in the country. My involvement was in developing the […]

Case Study: Customer Journey – Financial

We like to believe that in work settings that our meetings, email threads, and discussions center around solving problems, but in reality, they center around getting things done. […]

Lead with Yes

2018 was an interesting and exciting year for us at Charter Marketing. We are grateful to all the people we met, businesses we worked with, and all the […]

Looking Forward to 2019

Does Language Define our Thoughts? For as long as most of us can remember, there has been been the question about language and thought. Does our language define […]

Words, Language Matter

You can’t delegate communications Why do some companies (most) continue to struggle with communication issues? Jargon? Vocabulary differences? Semantics? Ego? Assumptions? Use of short hand in communicating? Perspective? […]

You can’t delegate communications