Don’t Let Data Intimidate You How many times have you read a marketing article, heard a talk, or saw a post about using data to increase your sales, […]
General Business Strategy
Gone are the days of keyword and key phrase stuffing. SEO (Search Engine Optimization) is now, FINALLY, coming around to align with how users engage with content and […]
Down and Dirty SEO: 8 Steps
What are you waiting for? Why the pause? While healthcare workers, delivery folks, warehouse workers, first responders, and so many more are working hard, risking their lives and health […]
Act Now for What’s Next!
Is your business seasonal? (Narrator: ALL businesses are seasonal) Every business out there has a degree of seasonality, where peaks and slumps seem to dictate our success. We […]
Are You Managing Your Seasonal Business Effectively?
Are you prepared for the cost, the toll of innovation? A well-respected expert, an artist, is hired to do a job. It’s not a job he’s ever done […]
Do You REALLY Want Innovation?
We like to believe that in work settings that our meetings, email threads, and discussions center around solving problems, but in reality, they center around getting things done. […]
Lead with Yes
How many times have you heard the new marketing (or sales, finance, manufacturing, erp, etc) tool will make you more effective, productive, and save money? What they don’t […]
Tools vs Solutions
Does Language Define our Thoughts? For as long as most of us can remember, there has been been the question about language and thought. Does our language define […]
Words, Language Matter
You can’t delegate communications Why do some companies (most) continue to struggle with communication issues? Jargon? Vocabulary differences? Semantics? Ego? Assumptions? Use of short hand in communicating? Perspective? […]
You can’t delegate communications
Ugh, Amazon is back in the news. Now we’re all hearing the repeated loop of rhetoric about how Amazon is destroying the economy, killing retail, and getting a […]
Does your business live up to its brand?
If you’re a marketer with geek tendencies and can spend hours upon hours mining and researching marketing campaign and consumer audience data, you’ve undoubtedly said that to yourself […]
Well now, THAT’S interesting, … but does it matter?
I was recently asked to give some insights to a student who was entering college and considering a marketing degree. While of course I would absolutely talk to […]
Should I Major in Marketing?
It’s not the economy, not this time. I worked with a luxury home products company that was still struggling despite their audience and sector continuing to rebound 4 […]
Proper Planning Prevents Poor Performance
As you prepare for the start of the Trade Show season you’re likely inundated with the final details — is the booth design right, is the collateral ready, […]
Don’t Make this Trade Show Mistake
Who’s Getting to Know You? Big Brother? Crazy Cousin? Or Someone else? Getting to know you, Getting to know all about you. Getting to like you, Getting to […]
Who’s Getting to Know You?
Leadership training focuses a great deal on the idea of using facts to move forward, especially in situations of contention, dissent, or set backs. Focus on the facts, […]
Facts not Feelings
Blog post written for a client: Your sales team used to thrive on driving the sales process. Your salesperson had the intel that prospects needed. Sales called, prospects […]
Why Your Sales Team Needs a Marketing Budget
Blog post written for a client: You Can’t Close a Lead You Can’t Reach Sales used to focus on “Dialing for Dollars”. This mantra meant sales was just […]
Caller ID Has Changed Sales
Recently I have been focusing more and more on working with very small companies. Most of my clients are either taken their maiden steps into the world of […]
The Reluctant Marketer
But Marketing does cost money, and time, and if you’re not a marketer, it will end up costing you more than just time and money. It will cost […]
Marketing Costs Less than NOT Marketing
I’ve heard many times that inside every marketer is a frustrated writer. To be fair, we all probably have 5 or 6 partially written novels, several screen plays, […]
How to Hire a Marketing Writer
Most smaller brands and entrepreneurs use social media as one of their main marketing strategies, and rightly so, it’s a very powerful channel. Social Media Marketing by nature […]
Social Media Marketing is Still Marketing
When I was little, my dad and I used to have this ritual at night. Once all the 10+ dolls were properly placed along the bed and under […]
Storytelling in Marketing is Not the Answer
The answer probably isn’t what you think. Over the course of 25 years I’ve heard this question surprisingly frequently. It’s one usually asked by new entrepreneurs and is […]