Marketing is about finding a way to connect to your audience to encourage them along the journey to converting. To do that you have to understand what motivate their choices.
Gone are the days of keyword and key phrase stuffing. SEO (Search Engine Optimization) is now, FINALLY, coming around to align with how users engage with content and […]
Is your business seasonal? (Narrator: ALL businesses are seasonal) Every business out there has a degree of seasonality, where peaks and slumps seem to dictate our success. We […]
There is a certain satisfaction of taking pen to pad, but it requires having the right tools; that pen that fits your hand well, knowing it’s a direct […]
The Right Message to the Right Audience at the Right Time in the Right Context. That’s the holy grail, right? But what does context REALLY mean? Sure, we […]
Does Language Define our Thoughts? For as long as most of us can remember, there has been been the question about language and thought. Does our language define […]
Big data is the best thing since sliced bread to a Marketer (we like bread). Even “little” data is something we seek out like catnip. But what happens […]
I was recently asked to give some insights to a student who was entering college and considering a marketing degree. While of course I would absolutely talk to […]
CRO: Conversion Rate Optimization It’s one of the latest buzz phrases, promoted as an area of specialty, dedication, designed to promote an agency or individual as on the […]
Now Available for Purchase Nursery Rhymes for Marketers using stories to teach Nursery rhymes remind us of a time in our lives when stories taught us basic […]
Are you on Twitter? Like many people, I have 2 twitter accounts, one personal and one business. It’s both normal and practical. But for the longest time, I […]
White t-shirts are a staple of any person’s wardrobe. They’re plain yet crucial to daily life. Everyone has at least two. When thinking about getting a plain white […]
Who’s Getting to Know You? Big Brother? Crazy Cousin? Or Someone else? Getting to know you, Getting to know all about you. Getting to like you, Getting to […]
Big Brother Probably Isn’t Watching You You’re Just Not That Interesting OMG, did you hear? The CIA spies on people. OMG, that’s out-RA-geous. It’s been a busy news […]
Blog post written for a client: Your sales team used to thrive on driving the sales process. Your salesperson had the intel that prospects needed. Sales called, prospects […]
Blog post written for a client 4 Marketing’s role in business is becoming increasingly important because the sales process has changed. But for many businesses, it’s hard to […]
Blog post written for a client: You Can’t Close a Lead You Can’t Reach Sales used to focus on “Dialing for Dollars”. This mantra meant sales was just […]
You’ve heard it many times, you may have even said it. “Email doesn’t work for us.” “Our audience doesn’t respond to ads.” “Our customers aren’t on Social Media.” […]
Recently I have been focusing more and more on working with very small companies. Most of my clients are either taken their maiden steps into the world of […]
I was recently at a marketing event and was asked by a newly minted graduate what I felt was the most important part of marketing. Without hesitation I […]