Everyone’s panicking about Google’s AI search rollout. But beneath the headlines and hysteria, the fundamentals haven’t actually changed as much as people think. Authority, trust, structured content, and genuinely useful experiences still win.
marketing strategy
Explore the strange history of drug ads, from early restrictions to today’s direct-to-consumer marketing.
Want to Hear a Secret About Drug Ads?
A Brand’s Organic Growth An established brand had a strong position in a targeted area in the primary education world, having developed solutions first, then the company, and […]
Case Study: Brand Identity – Education
A financial services company needed to improve it's position as a trusted reliable source of current updated information for their consumer clients during a rapidly changing economic environment.
Case Study: Content Strategy – Financial Services / FinTech
ChatGPT & Generative AI: 3 Reasons Not to Use AI Generated Content...and 4 Reasons You Should
When Content Isn’t King – ChatGPT: 3 Reasons Not to ...
Don’t Let Data Intimidate You How many times have you read a marketing article, heard a talk, or saw a post about using data to increase your sales, […]
Datamining for Arts Majors
I get it. You want the world to know you promote the idea of women engineers. You’ve got one of the top agencies in the world (BBDO) helping […]
An Open Letter to GE: We need to talk about ...
I recently binge-watched Narcos Mexico. I had heard it was good, but I chose to watch it for a trip down memory lane. Weird, right? You see, I […]
Lessons in Leadership: Narcos Mexico
What are you waiting for? Why the pause? While healthcare workers, delivery folks, warehouse workers, first responders, and so many more are working hard, risking their lives and health […]
Act Now for What’s Next!
Are you prepared for the cost, the toll of innovation? A well-respected expert, an artist, is hired to do a job. It’s not a job he’s ever done […]
Do You REALLY Want Innovation?
We like to believe that in work settings that our meetings, email threads, and discussions center around solving problems, but in reality, they center around getting things done. […]
Lead with Yes
The Right Message to the Right Audience at the Right Time in the Right Context. That’s the holy grail, right? But what does context REALLY mean? Sure, we […]
Have you considered the context of your marketing message?
How many times have you heard the new marketing (or sales, finance, manufacturing, erp, etc) tool will make you more effective, productive, and save money? What they don’t […]
Tools vs Solutions
2018 was an interesting and exciting year for us at Charter Marketing. We are grateful to all the people we met, businesses we worked with, and all the […]
Looking Forward to 2019
Ugh, Amazon is back in the news. Now we’re all hearing the repeated loop of rhetoric about how Amazon is destroying the economy, killing retail, and getting a […]
Does your business live up to its brand?
Big data is the best thing since sliced bread to a Marketer (we like bread). Even “little” data is something we seek out like catnip. But what happens […]
Cambridge Analytica & the Big Data Question
If you’re a marketer with geek tendencies and can spend hours upon hours mining and researching marketing campaign and consumer audience data, you’ve undoubtedly said that to yourself […]
Well now, THAT’S interesting, … but does it matter?
I was recently asked to give some insights to a student who was entering college and considering a marketing degree. While of course I would absolutely talk to […]
Should I Major in Marketing?
CRO: Conversion Rate Optimization It’s one of the latest buzz phrases, promoted as an area of specialty, dedication, designed to promote an agency or individual as on the […]
So You’re a CRO Specialist … that’s cute.
It’s not the economy, not this time. I worked with a luxury home products company that was still struggling despite their audience and sector continuing to rebound 4 […]
Proper Planning Prevents Poor Performance
As you prepare for the start of the Trade Show season you’re likely inundated with the final details — is the booth design right, is the collateral ready, […]
Don’t Make this Trade Show Mistake
Are you on Twitter? Like many people, I have 2 twitter accounts, one personal and one business. It’s both normal and practical. But for the longest time, I […]
A Tale of Two Twitters
White t-shirts are a staple of any person’s wardrobe. They’re plain yet crucial to daily life. Everyone has at least two. When thinking about getting a plain white […]
Dog Toys and T-Shirts: Why Marketing & Branding Matters
Who’s Getting to Know You? Big Brother? Crazy Cousin? Or Someone else? Getting to know you, Getting to know all about you. Getting to like you, Getting to […]