Don't Market by the Numbers, Chart Your Own Course

Email Marketing

Who’s Getting to Know You?

Big Brother Probably Isn’t Watching You You’re Just Not That Interesting OMG, did you hear? The CIA spies on people. OMG, that’s out-RA-geous. It’s been a busy news […]

Big Brother Isn’t Watching You

You’ve heard it many times, you may have even said it. “Email doesn’t work for us.” “Our audience doesn’t respond to ads.” “Our customers aren’t on Social Media.” […]

Marketing really hasn’t worked for us

Recently I have been focusing more and more on working with very small companies. Most of my clients are either taken their maiden steps into the world of […]

The Reluctant Marketer

But Marketing does cost money, and time, and if you’re not a marketer, it will end up costing you more than just time and money. It will cost […]

Marketing Costs Less than NOT Marketing

Nurturing your customer through automated emails and lead qualification processes allows your team to focus on the higher quality leads who are closer to purchasing, reducing inefficiences internally. […]

Step by Step Guide to Customer/Lead Email Nurturing Strategy

I’ve heard many times that inside every marketer is a frustrated writer. To be fair, we all probably have 5 or 6 partially written novels, several screen plays, […]

How to Hire a Marketing Writer

The Most Important Question to Ask About Marketing Automation It’s very simple. Is it working? We could discuss and spew data, quotes, and trending influences about the pros […]

Marketing Automation Mistakes

Email open rates are often viewed as a measure of a successful email. And it’s a logical assumption. The Email process goes like this (removing deliverability from the […]

3 Reasons Your Email Open Rates Don’t Matter

KPIs: Key Performance Indicators The term sounds pretty straight forward and self-explanatory, at least to those of us who have been embedded in them for our careers, but […]

KPI Conundrum

“Sal is a Marketer. And all it took was Constant Contact.” Sal is NOT a Marketer. The ad shows that he’s successful, has a loyal clientele, and is […]

Sal is NOT a Marketer

As we welcome the onset of fall, so begins the process of finalizing strategic plans, budgets, and innovative initiatives for the coming year. You can see that in […]

Coming Soon – 2016: The Year of …

Understanding Your Customer Lifecycle It costs as much to keep a sick horse as it does a healthy one. I was told that years ago, working for a […]

Best Used By: How Old is your Customer?

The headline called out to me: The Top 7 Online Marketing Trends That Will Dominate 2014 As I eagerly consumed the short summary of the article to find […]

You Had Me at “Marketing Trends”

This is the year of big data, right? Not unlike the use of “aspirational” imagery in fashion magazines making us feel less than, so goes the blubbering on […]

Big Data’s Weakest Link

What Color is Your Month? April is Autism Awareness month. If you didn’t know that it only means you don’t pay attention to social media. Everything is blue, […]

Branding Awareness

You’ve got emails, Search Engine Marketing, SEO programs in place. You blog, manage your social media, and develop press releases and white papers on a regular basis. You […]

Why Are You Marketing?

You send out all sorts of marketing initiatives to reach your targeted audience and your customers. But are they ready for you? If you have their information to […]

Is Your Customer Ready for You?

We regularly send marketing emails Quite frequently touting great sales. We design for quick scanning And skip keyword spamming And when done right response rarely fails. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Nursery […]

The Glory of Email

So now that the holiday shopping season is essentially over (cue the post holiday and new year sales) it’s time to look back and see how everyone did.

Market to People, not to Consumers

Are you getting lost in your data? You’ve got your strategy, you’ve used it to identify your KPIs, and you’ve set up your tactics and have launched your […]

Lost in Data

That’s the mantra we heard beginning the day after the election about the outcome of the election. So much of the “blame” for why one party won and […]

Digital Advertising Didn’t Work

Social Media Automation Do you use automated tools to post to your social media sites? I know many people use different third party tools which are very helpful […]

Are You Over-Automating Your Social Media?

There’s no question that content marketing is the hot trend these days, with marketers and news companies talking about how we have to start focusing more on story […]