Tools vs Solutions

How many times have you heard the new marketing (or sales, finance, manufacturing, erp, etc) tool will make you more effective, productive, and save money? What they don’t tell you is that it’s a tool, not a solution. The tool is only as good as the training, talent, skills, and effort you put into it.

Business platforms are nothing more than tools. They are no more a solution to what ails you than a notebook is a Pulitzer Prize winning novel, a video camera a blockbuster movie.

#MarketingSolutions #SalesSolutions #ThinkingMatters

Have at it, what are your thoughts?