Are you prepared for the cost, the toll of innovation? A well-respected expert, an artist, is hired to do a job. It’s not a job he’s ever done […]
CM Blog
Marketing Navigator: New Courses We’ve Chartered The Printer Choice of Millennials The Assignment: Develop and implement a three-month digital media pilot in specific DMAs to reach the set lead targets […]
Case Study: Digital Media – Technology
Marketing Navigator: New Courses We’ve Chartered Who’s Your Banker? The Assignment: New business pitch for one of the largest agencies in the country. My involvement was in developing the […]
Case Study: Customer Journey – Financial
We like to believe that in work settings that our meetings, email threads, and discussions center around solving problems, but in reality, they center around getting things done. […]
Lead with Yes
The Right Message to the Right Audience at the Right Time in the Right Context. That’s the holy grail, right? But what does context REALLY mean? Sure, we […]
Have you considered the context of your marketing message?
How many times have you heard the new marketing (or sales, finance, manufacturing, erp, etc) tool will make you more effective, productive, and save money? What they don’t […]
Tools vs Solutions
2018 was an interesting and exciting year for us at Charter Marketing. We are grateful to all the people we met, businesses we worked with, and all the […]
Looking Forward to 2019
Does Language Define our Thoughts? For as long as most of us can remember, there has been been the question about language and thought. Does our language define […]
Words, Language Matter
You can’t delegate communications Why do some companies (most) continue to struggle with communication issues? Jargon? Vocabulary differences? Semantics? Ego? Assumptions? Use of short hand in communicating? Perspective? […]
You can’t delegate communications
Ugh, Amazon is back in the news. Now we’re all hearing the repeated loop of rhetoric about how Amazon is destroying the economy, killing retail, and getting a […]
Does your business live up to its brand?
Big data is the best thing since sliced bread to a Marketer (we like bread). Even “little” data is something we seek out like catnip. But what happens […]
Cambridge Analytica & the Big Data Question
If you’re a marketer with geek tendencies and can spend hours upon hours mining and researching marketing campaign and consumer audience data, you’ve undoubtedly said that to yourself […]
Well now, THAT’S interesting, … but does it matter?
I was recently asked to give some insights to a student who was entering college and considering a marketing degree. While of course I would absolutely talk to […]
Should I Major in Marketing?
Click the image above to view the video. Laurissa J. Doonan Experienced Strategic Marketer [email protected] www.Charter-Marketing.com 610.462.1409 Strategic Planning | Graphic Design | Content Marketing | Digital Marketing | Social […]
Are You Ready for 2018?
CRO: Conversion Rate Optimization It’s one of the latest buzz phrases, promoted as an area of specialty, dedication, designed to promote an agency or individual as on the […]
So You’re a CRO Specialist … that’s cute.
It’s not the economy, not this time. I worked with a luxury home products company that was still struggling despite their audience and sector continuing to rebound 4 […]
Proper Planning Prevents Poor Performance
As you prepare for the start of the Trade Show season you’re likely inundated with the final details — is the booth design right, is the collateral ready, […]
Don’t Make this Trade Show Mistake
Now Available for Purchase Nursery Rhymes for Marketers using stories to teach Nursery rhymes remind us of a time in our lives when stories taught us basic […]
Nursery Rhymes for Marketers
Are you on Twitter? Like many people, I have 2 twitter accounts, one personal and one business. It’s both normal and practical. But for the longest time, I […]
A Tale of Two Twitters
White t-shirts are a staple of any person’s wardrobe. They’re plain yet crucial to daily life. Everyone has at least two. When thinking about getting a plain white […]
Dog Toys and T-Shirts: Why Marketing & Branding Matters
Who’s Getting to Know You? Big Brother? Crazy Cousin? Or Someone else? Getting to know you, Getting to know all about you. Getting to like you, Getting to […]
Who’s Getting to Know You?
Big Brother Probably Isn’t Watching You You’re Just Not That Interesting OMG, did you hear? The CIA spies on people. OMG, that’s out-RA-geous. It’s been a busy news […]
Big Brother Isn’t Watching You
Leadership training focuses a great deal on the idea of using facts to move forward, especially in situations of contention, dissent, or set backs. Focus on the facts, […]
Facts not Feelings
Blog post written for a client: Your sales team used to thrive on driving the sales process. Your salesperson had the intel that prospects needed. Sales called, prospects […]