Don't Market by the Numbers, Chart Your Own Course

Blogging

Blog post written for a client: Your sales team used to thrive on driving the sales process. Your salesperson had the intel that prospects needed. Sales called, prospects […]

Why Your Sales Team Needs a Marketing Budget

But Marketing does cost money, and time, and if you’re not a marketer, it will end up costing you more than just time and money. It will cost […]

Marketing Costs Less than NOT Marketing

During the recent difficult time of civil unrest, which of course put emotions on high, I responded to a picture posted on Linkedin. The photo was one of […]

It started with a photo

I’ve heard many times that inside every marketer is a frustrated writer. To be fair, we all probably have 5 or 6 partially written novels, several screen plays, […]

How to Hire a Marketing Writer

Most smaller brands and entrepreneurs use social media as one of their main marketing strategies, and rightly so, it’s a very powerful channel. Social Media Marketing by nature […]

Social Media Marketing is Still Marketing

When I was little, my dad and I used to have this ritual at night. Once all the 10+ dolls were properly placed along the bed and under […]

Storytelling in Marketing is Not the Answer

It’s here, it’s here, The 2015 Internet Trends Report is here! You’d think it was a major holiday, as marketers nearly lose their sh&! writing about it. If […]

Poor Widdle Miwennials

North Korea’s top leader named The Onion’s Sexiest Man Alive for 2012 It happened again. Content marketing rules. We thought, innocently, perhaps naively, that once the US Presidential […]

China’s Communist Party falls for Party Prank

That’s the mantra we heard beginning the day after the election about the outcome of the election. So much of the “blame” for why one party won and […]

Digital Advertising Didn’t Work

Social Media Automation Do you use automated tools to post to your social media sites? I know many people use different third party tools which are very helpful […]

Are You Over-Automating Your Social Media?

There’s no question that content marketing is the hot trend these days, with marketers and news companies talking about how we have to start focusing more on story […]

5 Reasons You Avoid Content Marketing

Classical Mythology, Reality TV, and Marketing Three concepts that are not typically thought of together. Marketing and Reality TV definitely go hand and hand, but where does Classical […]

What Mythology and Reality TV bring to Marketing

You broke me. I’ve gone ahead and done it, written a “by the numbers” post. I want to see how many of you read it based on the […]

3 Habits of Highly Effective Marketers

How many times have we heard someone say, “Failure is not an option in this case?” It amuses me, at first. Every time I hear that my first […]

Is Failure Really Not an Option?

Do companies really believe there is a skills gap? Or is it just a skills gap at their price point? #outoftouch

What is the proper length for a blog? I hear this a lot. It’s a good question. The answer of course, varies. Many people are blogging now. It’s […]