What is Quality? This concept is the premise of Robert Pirsig’s book, Zen and the Art of Motorcycle Maintenance. It is introduced in the book as one of […]
communication
Are you prepared to create about 1,000 pieces of original content, each individually serving as an ambassador of your product/service/brand? This is a great article about the requirements […]
Content Marketing’s Dirty Little Secret – Forbes
I read a blog recently that noted at a basic level, inbound marketing is unpaid, outbound marketing is paid. I understand that it was a high level statement, […]
Inbound vs Outbound marketing
This is not a story about open rates or conversions. It is not a story about subject lines. This is a real life story of how marketing worked. […]
An Email Marketing Success Story
Does Your Company Stand for Something? Of course it does. You are likely saying you stand for value, customer service, quality, and integrity. Yep, and thousands, even millions […]
Does Your Company Stand for Something?
Once upon a time I had a client who needed help. They had a great business and loyal customers, but their sales were failing. They blamed it on […]
Blame it on the Rain – Are You Making Excuses ...
You heard the rally call to collect information about your customers. Through loyalty programs, purchase patterns, inventory and marketing efforts you have managed to gain volumes of data […]
You’ve Got Data
Marketers everywhere are touting the rise of mobile marketing, and it’s drowning out the other channels. The truth is, other channels are still getting the budget increases, including […]
Mobile Schmobile
I was at lunch with several co-workers a while ago. The company we all worked at at the time was one specializing in helping companies with their business […]
Knowing your audience is only half the battle
What is the proper length for a blog? I hear this a lot. It’s a good question. The answer of course, varies. Many people are blogging now. It’s […]
How Long Should My Blog Be?
Every self-respecting marketer knows that ideally, strategy comes before tactics. The confusion over this isn’t really about which comes first … the confusion stems from innocent ignorance, over […]
Strategy vs. Tactics
As I was going through my morning routine of sifting through news stories, industry blurbs and tidbits of stats that are driving the minds of the world today, […]
Are you really connecting with your audience?
(originally posted May 2012) This marks the final installment in our series on the Current Economic Shopper. We’ve already talked about cause marketing, community marketing, and promotional marketing […]