But Marketing does cost money, and time, and if you’re not a marketer, it will end up costing you more than just time and money. It will cost […]
brand awareness
Over the years I’ve worked with a huge number and variety of writers, many amazing, some stellar, the majority are “good enough”, and a few are frighteningly confident […]
Copywriting and Ego
Most smaller brands and entrepreneurs use social media as one of their main marketing strategies, and rightly so, it’s a very powerful channel. Social Media Marketing by nature […]
Social Media Marketing is Still Marketing
The answer probably isn’t what you think. Over the course of 25 years I’ve heard this question surprisingly frequently. It’s one usually asked by new entrepreneurs and is […]
Are Your Products Bought or Sold?
Transactional or Relational Many business owners say their business is more transactional, without actually comparing it to any other option. Relational is the other option. When they say […]
No, You are NOT a Transactional Business
So how’d you do? The holiday season is when everyone gets to experience what it’s like to be a marketer. You’ve got a list of tasks to complete, […]
Gift Giving is Marketing
The time is coming to an end, the election is almost here. And we all know what that means. Yep, marketers, advertisers and creative folks will be on […]
Is it Real or is it Rote?
What is Quality? This concept is the premise of Robert Pirsig’s book, Zen and the Art of Motorcycle Maintenance. It is introduced in the book as one of […]
Are You Creating Quality?
Are you prepared to create about 1,000 pieces of original content, each individually serving as an ambassador of your product/service/brand? This is a great article about the requirements […]
Content Marketing’s Dirty Little Secret – Forbes
I had a client tell me that they don’t advertise, they don’t NEED to. Over 20 years of experience allowed me to smile on the inside, and not […]
Oh, We Don’t NEED to Advertise
Does Your Company Stand for Something? Of course it does. You are likely saying you stand for value, customer service, quality, and integrity. Yep, and thousands, even millions […]
Does Your Company Stand for Something?
You can’t please all of the people all of the time. Companies are always trying to walk the fine line of balanced approach, not expressing opinions that might […]
Is Your Company a Wallflower?
B2B on Pinterest The statistics, the metrics, the audience … Pinterest is enticing for marketers, it’s got us foaming at the mouth for conversions and engagement and reach. […]