Explore the strange history of drug ads, from early restrictions to today’s direct-to-consumer marketing.
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ChatGPT & Generative AI: 3 Reasons Not to Use AI Generated Content...and 4 Reasons You Should
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Marketing is about finding a way to connect to your audience to encourage them along the journey to converting. To do that you have to understand what motivate their choices.
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It was a dark and stormy night … wait, no it wasn’t. It was late in the afternoon on a fall day, one of those days where […]
Case Study: Audience Targeting – Pharmaceutical
Are you prepared for the cost, the toll of innovation? A well-respected expert, an artist, is hired to do a job. It’s not a job he’s ever done […]
Do You REALLY Want Innovation?
The Right Message to the Right Audience at the Right Time in the Right Context. That’s the holy grail, right? But what does context REALLY mean? Sure, we […]
Have you considered the context of your marketing message?
How many times have you heard the new marketing (or sales, finance, manufacturing, erp, etc) tool will make you more effective, productive, and save money? What they don’t […]
Tools vs Solutions
Who’s Getting to Know You? Big Brother? Crazy Cousin? Or Someone else? Getting to know you, Getting to know all about you. Getting to like you, Getting to […]
Who’s Getting to Know You?
I gave up and slammed down my phone (well, not slammed, I’m too keenly aware of the cost of technology, so I “angrily” hit the button to shut […]
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Case Study: Brand Identity – Education
A corporate decision opens up an opportunity for the content team to optimize their content and their approach to providing a better user experience.