Mary Had a Widget to Sell Mary had a widget to sell Who’s features were beyond compare And everywhere the widget sold The customers were happy to share. […]
CM Blog
So here is the story that I mentioned in my last post, The Best Content Marketing Story Ad Ever. Granted, the images aren’t here, but the story itself […]
Content Marketing: Reflections on a Marriage
I was recently talking to a friend about content marketing (yes, ok, fine, I’m a marketing geek, but them I thought that was already established) and he asked […]
The Best Content Marketing Story Ad Ever
Little Jack Designer Little Jack designer Sat in a recliner, Pondering his latest creation. The muse suddenly awoke Demanding a change of a stroke, And now it will […]
Little Jack Designer
Of course you follow your competition, watching how they grow, they’re marketing efforts, their product offerings. But do you track what others say about them? What is the […]
When Gossip and Chatter are Helpful
Those youngun’s out there think they have the corner on video marketing. “Back in the day” we were doing some pretty cool things with video. The programs I […]
Digital Video in the 1990s
No, this is not another nursery rhyme for marketers (those are on Wednesdays), this is a story about experts. You’re smart, accomplished, and a strategic thinker. Your success […]
Marketing Wizardry
We talk a lot about marketing strategy, but what is it really? Put simply, marketing strategy is how you interact with your audience and your industry to further […]
Strategy is Not a Tactic
It takes courage to question what you do, what you believe. Not asking questions, not challenging your own status quo leads to stagnation. You will either slowly deflate […]
Do You Doubt Your Marketing?
You know the saying, perception is reality. If you’ve ever railed against it, you have likely physically harmed your steering wheel by beating it so hard (and then […]
Did You Beat Your Car Today?
Sales is not a marketing strategy. Anyone can get sales, but what happens if your marketing only sells your low margin products? You will loose money and those […]
How to Reach a Positive Marketing ROI
I find myself regularly enraged at the news, statements and stories that come out during this political season. You can’t help it, the two sides are so disparate […]
Channeling Lewis Black
The Power of Words – YouTube. This is an incredible short video that really shows the power of a message, and confirms the power of words.
The Power of Words – YouTube
What is Quality? This concept is the premise of Robert Pirsig’s book, Zen and the Art of Motorcycle Maintenance. It is introduced in the book as one of […]
Are You Creating Quality?
“Well, I’ve never experienced that.” It is a powerful and dangerous little sentence, and one that is used rather frequently. Most often it is used as a dismissive, […]
How to Alientate Your Customers
More and more states are requiring Amazon.com collect sales tax for those states in which they have a physical presence. While this has been an ongoing battle for […]
Will State Sales Tax Ruin Amazon.com?
Are you prepared to create about 1,000 pieces of original content, each individually serving as an ambassador of your product/service/brand? This is a great article about the requirements […]
Content Marketing’s Dirty Little Secret – Forbes
Everyone laments how there just aren’t enough hours in a day and there’s just nothing you can do to change that. Nope. Not true.
Do You Have Enough Hours in the Day?
A writing teacher once told me: It is easy to get a reaction. If you want to get a response that requires a great deal more skill. Moving […]
Politics, Trolls, and Direct Response Marketing
I had a client tell me that they don’t advertise, they don’t NEED to. Over 20 years of experience allowed me to smile on the inside, and not […]
Oh, We Don’t NEED to Advertise
There’s no doubt it has been a tough news week for reputations this week, from politics to wall street. But a consistent inconsistency has become obvious. In the […]
Honesty is Not a Strategy
What motivates you? Many days deadlines are the dominant motivator, other days it might be innovation or finding success. Some days it might just be to get to […]
Finding Motivation
Is your company struggling with social media? Do you even know if it is? Despite the overwhelming daily tips, articles, ideas and videos about how companies can do […]
Are You Being Anti-Social on Social Media?
If your email delivery rate is high and your open rate is low, your email subject line is to blame. How much time and thought did you put […]