As a marketer for several decades, I was deeply disappointed by the ads these last few Super Bowls. This is a time to dust off the talent and […] Mediocrity Wins Big
This is it. THIS will be the year of mobile. I can feel it. Nah, just kidding. The Year of Mobile Advertising
Did you know that you can adjust your bids continually to improve your CPA? Did you know that you can create awesome landing pages that you can test […] Did you know….
Every group has its lingo, its variations of common phrases that has nuances that bond everyone a little closer. The language defines the culture of the group. Of […] Tips for Your First Job: Learn the Lingo
So now that the holiday shopping season is essentially over (cue the post holiday and new year sales) it’s time to look back and see how everyone did. Market to People, not to Consumers
So how’d you do? The holiday season is when everyone gets to experience what it’s like to be a marketer. You’ve got a list of tasks to complete, […] Gift Giving is Marketing
This week as parents, as former students, as human beings the stories we are hearing, seeing, reading join us together in a shared mix of disbelief, horror, fear, […] WTF – When to Ask Why, not What.
Truth in Advertising Some of you may have heard about a little issue Nutella faced recently when a government agency politely told them that they have to […] Truth in Advertising
Little Bo Retailer Little Bo Retailer was not getting clients And realized she had no retention. She called in the experts and set out her goals And offered […] Little Bo Retailer
We all do it. It is what Data Analysis is all about. Big companies thrive on it, and small comes strive to make strides in better targeting customers […] Using Historical Data to Predict Outcomes
North Korea’s top leader named The Onion’s Sexiest Man Alive for 2012 It happened again. Content marketing rules. We thought, innocently, perhaps naively, that once the US Presidential […] China’s Communist Party falls for Party Prank
Are you getting lost in your data? You’ve got your strategy, you’ve used it to identify your KPIs, and you’ve set up your tactics and have launched your […] Lost in Data
If All the Audiences Were Simple If all the audiences were simple, And responded to words that were frank. And If all the clients bought all our stuff, […] If All the Audiences Were Simple
That’s the mantra we heard beginning the day after the election about the outcome of the election. So much of the “blame” for why one party won and […] Digital Advertising Didn’t Work
Social Media Automation Do you use automated tools to post to your social media sites? I know many people use different third party tools which are very helpful […] Are You Over-Automating Your Social Media?
It seems pointless to blog about marketing or business after the week we’ve gone through. The area I live in, although inland, was on track to take a […] Finding Power in the Dark
Of course you know the P’s of marketing (ordered for the 4P’s, 5P’s and 7P’s): Product Price Place Promotion People Packaging Positioning The P’s of Marketing
The time is coming to an end, the election is almost here. And we all know what that means. Yep, marketers, advertisers and creative folks will be on […] Is it Real or is it Rote?
We are a Full Service Marketing Agency … What does that even mean? Typically it means that they are your central point of contact who can provide services […] Should you use a Full Service or Specialty Agency?
There’s no question that content marketing is the hot trend these days, with marketers and news companies talking about how we have to start focusing more on story […] 5 Reasons You Avoid Content Marketing
We can all think back to great jingles, taglines, commercials, and wonder what happened. Where did the talent go? Some of us remember the “It’s Morning in America […] The Lost Art of Advertising and Marketing
So what did you think? The Vice Presidential debate took place last night and social media exploded. It doesn’t matter what side you’re on (ok, it does matter, […] Was Last Night’s Debate a Marketing Stunt?
Mary Had a Widget to Sell Mary had a widget to sell Who’s features were beyond compare And everywhere the widget sold The customers were happy to share. […] Mary Had a Widget to Sell
So here is the story that I mentioned in my last post, The Best Content Marketing Story Ad Ever. Granted, the images aren’t here, but the story itself […] Content Marketing: Reflections on a Marriage