Who’s Getting to Know You? Big Brother? Crazy Cousin? Or Someone else? Getting to know you, Getting to know all about you. Getting to like you, Getting to […]
technology
The Most Important Question to Ask About Marketing Automation It’s very simple. Is it working? We could discuss and spew data, quotes, and trending influences about the pros […]
Marketing Automation Mistakes
Data Just Is Data is not an answer. It is not proof. It is not direction. It is not plan. It is not a strategy. Data just is. […]
Because … Data
Are you prepared to create about 1,000 pieces of original content, each individually serving as an ambassador of your product/service/brand? This is a great article about the requirements […]
Content Marketing’s Dirty Little Secret – Forbes
Marketers everywhere are touting the rise of mobile marketing, and it’s drowning out the other channels. The truth is, other channels are still getting the budget increases, including […]
Mobile Schmobile
B2B on Pinterest The statistics, the metrics, the audience … Pinterest is enticing for marketers, it’s got us foaming at the mouth for conversions and engagement and reach. […]
B2B Marketing on Pinterest: What works, what doesn’t?
(Originally posted October 2011, contributing blogger) The digital world is evolving at a rapid pace, and as many businesses are jumping right into setting up a Facebook page […]
Building Your Digital Marketing Strategy
(originally posted March 2012, contributing blogger) Quick Response codes, more commonly known as QR codes, were first developed by the automobile industry to help track and identify parts. […]
Can Mobile Visual Search and QR Codes Coexist?
(Originally posted in April 2012) Last week, I posted a blog on the use of Cause Marketing as it relates to the current economic shopper. In the second […]
The Current Economic Shopper: Part 2, Community Marketing
(originally published June 2012) It was recently announced that Facebook is considering methods to allow kids under 13 to set up profiles on their site. As most people […]