It was a dark and stormy night … wait, no it wasn’t. It was late in the afternoon on a fall day, one of those days where […] Case Study: Audience Targeting – Pharmaceutical
Ugh, Amazon is back in the news. Now we’re all hearing the repeated loop of rhetoric about how Amazon is destroying the economy, killing retail, and getting a […] Does your business live up to its brand?
Big data is the best thing since sliced bread to a Marketer (we like bread). Even “little” data is something we seek out like catnip. But what happens […] Cambridge Analytica & the Big Data Question
It’s not the economy, not this time. I worked with a luxury home products company that was still struggling despite their audience and sector continuing to rebound 4 […] Proper Planning Prevents Poor Performance
Who’s Getting to Know You? Big Brother? Crazy Cousin? Or Someone else? Getting to know you, Getting to know all about you. Getting to like you, Getting to […] Who’s Getting to Know You?
Big Brother Probably Isn’t Watching You You’re Just Not That Interesting OMG, did you hear? The CIA spies on people. OMG, that’s out-RA-geous. It’s been a busy news […] Big Brother Isn’t Watching You
Little Bo Retailer Little Bo Retailer was not getting clients And realized she had no retention. She called in the experts and set out her goals And offered […] Little Bo Retailer
So what did you think? The Vice Presidential debate took place last night and social media exploded. It doesn’t matter what side you’re on (ok, it does matter, […] Was Last Night’s Debate a Marketing Stunt?