Do what I say, Not what I Do


I broke a Key Marketing Rule

My bad, I messed up. One of the key points in marketing is to continue to communicate with your audience on a regular, if not predictable basis. I haven’t done that.

I could explain why, but that doesn’t matter …

Or does it?

I’ve recently been reading quite a few articles, posts, and commentary about marketing approaches, each of which seem to be spurred mainly by the final season of Mad Men, about the industry overall, and a few key points keep coming out. They’re good ones, too, reminding us all what marketing (or advertising as we used to call it) is based on.

The gist of it all is, we have to connect with our audiences. Tell the story, be authentic, be human. Content marketing is about telling a story, so ….

I’ve been very busy being successful. That’s why I haven’t been blogging. I have a full time job, and I love it, and I’m good at it.

I’ve got a lot to say, though. So I’ll be back to blogging soon.

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