This is not a story about open rates or conversions. It is not a story about subject lines. This is a real life story of how marketing worked. […]
Content Marketing
Does Your Company Stand for Something? Of course it does. You are likely saying you stand for value, customer service, quality, and integrity. Yep, and thousands, even millions […]
Does Your Company Stand for Something?
Once upon a time I had a client who needed help. They had a great business and loyal customers, but their sales were failing. They blamed it on […]
Blame it on the Rain – Are You Making Excuses ...
You heard the rally call to collect information about your customers. Through loyalty programs, purchase patterns, inventory and marketing efforts you have managed to gain volumes of data […]
You’ve Got Data
Esurance has launched a contest over social media. It didn’t require an app. It didn’t require extensive design and production. It isn’t even related to their core business. […]
Social Media Contests: Keep It Simple
How many times have you heard, or said, that radio doesn’t work for marketing? It seems to always be followed with “as far as we can tell”. Similarly […]
What are you tracking?
You can’t please all of the people all of the time. Companies are always trying to walk the fine line of balanced approach, not expressing opinions that might […]
Is Your Company a Wallflower?
Marketers everywhere are touting the rise of mobile marketing, and it’s drowning out the other channels. The truth is, other channels are still getting the budget increases, including […]
Mobile Schmobile
Many years ago, before her Las Vegas stint, I went to a Bette Midler concert for the first time. Having been a fan of her comedy and true […]
No Guts, No Glory
I was at lunch with several co-workers a while ago. The company we all worked at at the time was one specializing in helping companies with their business […]
Knowing your audience is only half the battle
B2B on Pinterest The statistics, the metrics, the audience … Pinterest is enticing for marketers, it’s got us foaming at the mouth for conversions and engagement and reach. […]
B2B Marketing on Pinterest: What works, what doesn’t?
What is the proper length for a blog? I hear this a lot. It’s a good question. The answer of course, varies. Many people are blogging now. It’s […]