So what did you think? The Vice Presidential debate took place last night and social media exploded. It doesn’t matter what side you’re on (ok, it does matter, […]
Content Marketing
Mary Had a Widget to Sell Mary had a widget to sell Who’s features were beyond compare And everywhere the widget sold The customers were happy to share. […]
Mary Had a Widget to Sell
So here is the story that I mentioned in my last post, The Best Content Marketing Story Ad Ever. Granted, the images aren’t here, but the story itself […]
Content Marketing: Reflections on a Marriage
I was recently talking to a friend about content marketing (yes, ok, fine, I’m a marketing geek, but them I thought that was already established) and he asked […]
The Best Content Marketing Story Ad Ever
Little Jack Designer Little Jack designer Sat in a recliner, Pondering his latest creation. The muse suddenly awoke Demanding a change of a stroke, And now it will […]
Little Jack Designer
Those youngun’s out there think they have the corner on video marketing. “Back in the day” we were doing some pretty cool things with video. The programs I […]
Digital Video in the 1990s
It takes courage to question what you do, what you believe. Not asking questions, not challenging your own status quo leads to stagnation. You will either slowly deflate […]
Do You Doubt Your Marketing?
You know the saying, perception is reality. If you’ve ever railed against it, you have likely physically harmed your steering wheel by beating it so hard (and then […]
Did You Beat Your Car Today?
I find myself regularly enraged at the news, statements and stories that come out during this political season. You can’t help it, the two sides are so disparate […]
Channeling Lewis Black
The Power of Words – YouTube. This is an incredible short video that really shows the power of a message, and confirms the power of words.
The Power of Words – YouTube
What is Quality? This concept is the premise of Robert Pirsig’s book, Zen and the Art of Motorcycle Maintenance. It is introduced in the book as one of […]
Are You Creating Quality?
“Well, I’ve never experienced that.” It is a powerful and dangerous little sentence, and one that is used rather frequently. Most often it is used as a dismissive, […]
How to Alientate Your Customers
Are you prepared to create about 1,000 pieces of original content, each individually serving as an ambassador of your product/service/brand? This is a great article about the requirements […]
Content Marketing’s Dirty Little Secret – Forbes
A writing teacher once told me: It is easy to get a reaction. If you want to get a response that requires a great deal more skill. Moving […]
Politics, Trolls, and Direct Response Marketing
I had a client tell me that they don’t advertise, they don’t NEED to. Over 20 years of experience allowed me to smile on the inside, and not […]
Oh, We Don’t NEED to Advertise
There’s no doubt it has been a tough news week for reputations this week, from politics to wall street. But a consistent inconsistency has become obvious. In the […]
Honesty is Not a Strategy
Is your company struggling with social media? Do you even know if it is? Despite the overwhelming daily tips, articles, ideas and videos about how companies can do […]
Are You Being Anti-Social on Social Media?
If your email delivery rate is high and your open rate is low, your email subject line is to blame. How much time and thought did you put […]
Does Your Email Subject Line Suck?
Classical Mythology, Reality TV, and Marketing Three concepts that are not typically thought of together. Marketing and Reality TV definitely go hand and hand, but where does Classical […]
What Mythology and Reality TV bring to Marketing
How many times have we heard someone say, “Failure is not an option in this case?” It amuses me, at first. Every time I hear that my first […]
Is Failure Really Not an Option?
I read a blog recently that noted at a basic level, inbound marketing is unpaid, outbound marketing is paid. I understand that it was a high level statement, […]
Inbound vs Outbound marketing
I was recently talking to someone about marketing and the woman asked a very interesting and obvious question. “If you were the one managing and overseeing the inbound […]
Tracking Success with Inbound Marketing
This has been a fleetingly pensive week. Do you realize how difficult it is to actually stop for a moment and think? We drive and we talk to […]
Next Steps …
This is not a story about open rates or conversions. It is not a story about subject lines. This is a real life story of how marketing worked. […]