Don't Market by the Numbers, Chart Your Own Course

Content Marketing

The time is coming to an end, the election is almost here. And we all know what that means. Yep, marketers, advertisers and creative folks will be on […]

Is it Real or is it Rote?

There’s no question that content marketing is the hot trend these days, with marketers and news companies talking about how we have to start focusing more on story […]

5 Reasons You Avoid Content Marketing

We can all think back to great jingles, taglines, commercials, and wonder what happened. Where did the talent go? Some of us remember the “It’s Morning in America […]

The Lost Art of Advertising and Marketing

So what did you think? The Vice Presidential debate took place last night and social media exploded. It doesn’t matter what side you’re on (ok, it does matter, […]

Was Last Night’s Debate a Marketing Stunt?

Mary Had a Widget to Sell Mary had a widget to sell Who’s features were beyond compare And everywhere the widget sold The customers were happy to share. […]

Mary Had a Widget to Sell

So here is the story that I mentioned in my last post, The Best Content Marketing Story Ad Ever. Granted, the images aren’t here, but the story itself […]

Content Marketing: Reflections on a Marriage

I was recently talking to a friend about content marketing (yes, ok, fine, I’m a marketing geek, but them I thought that was already established) and he asked […]

The Best Content Marketing Story Ad Ever

Little Jack Designer Little Jack designer Sat in a recliner, Pondering his latest creation. The muse suddenly awoke Demanding a change of a stroke, And now it will […]

Little Jack Designer

Those youngun’s out there think they have the corner on video marketing. “Back in the day” we were doing some pretty cool things with video. The programs I […]

Digital Video in the 1990s

It takes courage to question what you do, what you believe. Not asking questions, not challenging your own status quo leads to stagnation. You will either slowly deflate […]

Do You Doubt Your Marketing?

You know the saying, perception is reality. If you’ve ever railed against it, you have likely physically harmed your steering wheel by beating it so hard (and then […]

Did You Beat Your Car Today?

I find myself regularly enraged at the news, statements and stories that come out during this political season. You can’t help it, the two sides are so disparate […]

Channeling Lewis Black

The Power of Words – YouTube. This is an incredible short video that really shows the power of a message, and confirms the power of words.

The Power of Words – YouTube

What is Quality? This concept is the premise of Robert Pirsig’s book, Zen and the Art of Motorcycle Maintenance. It is introduced in the book as one of […]

Are You Creating Quality?

“Well, I’ve never experienced that.” It is a powerful and dangerous little sentence, and one that is used rather frequently. Most often it is used as a dismissive, […]

How to Alientate Your Customers

Are you prepared to create about 1,000 pieces of original content, each individually serving as an ambassador of your product/service/brand? This is a great article about the requirements […]

Content Marketing’s Dirty Little Secret – Forbes

Do you want a reaction or a response — A writing teacher once told me: It is easy to get a reaction. If you want to get a response that requires a great deal more skill. Moving […]

Politics, Trolls, and Direct Response Marketing

I had a client tell me that they don’t advertise, they don’t NEED to. Over 20 years of experience allowed me to smile on the inside, and not […]

Oh, We Don’t NEED to Advertise

Was Your Strategy Torch Extinguished — There’s no doubt it has been a tough news week for reputations this week, from politics to wall street. But a consistent inconsistency has become obvious. In the […]

Honesty is Not a Strategy

Social Media Tip — Is your company struggling with social media? Do you even know if it is? Despite the overwhelming daily tips, articles, ideas and videos about how companies can do […]

Are You Being Anti-Social on Social Media?

Tips and tricks for writing email subject lines that don't suck — If your email delivery rate is high and your open rate is low, your email subject line is to blame. How much time and thought did you put […]

Does Your Email Subject Line Suck?

Classical Mythology, Reality TV, and Marketing Three concepts that are not typically thought of together. Marketing and Reality TV definitely go hand and hand, but where does Classical […]

What Mythology and Reality TV bring to Marketing

How many times have we heard someone say, “Failure is not an option in this case?” It amuses me, at first. Every time I hear that my first […]

Is Failure Really Not an Option?

I read a blog recently that noted at a basic level, inbound marketing is unpaid, outbound marketing is paid. I understand that it was a high level statement, […]