This is the year of big data, right? Not unlike the use of “aspirational” imagery in fashion magazines making us feel less than, so goes the blubbering on […]
Content Marketing
Hark! Hark! The marketer barked, The catalog drops in a week. The copy’s in shambles The cover’s a gamble But without it we’ll be up a creek. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ […]
Deadlines and Inspiration
What Color is Your Month? April is Autism Awareness month. If you didn’t know that it only means you don’t pay attention to social media. Everything is blue, […]
Branding Awareness
Do you send out press releases? What is the purpose of a press release? How effective are they, and how do you know? We love the idea of […]
The Power of the Press Release
Today’s buzzword is: Remarketing You HAVE to do it, your agency or consultants tell you. It’s a way to capitalize easily and cheaply on behavioral marketing in an […]
Remarketing – Tactic or Ploy?
I once had a boss who barely had a clue He lacked so much knowledge, we didn’t know what to do We hammered and stammered, and then staged […]
Modern Day Fool
You send out all sorts of marketing initiatives to reach your targeted audience and your customers. But are they ready for you? If you have their information to […]
Is Your Customer Ready for You?
We regularly send marketing emails Quite frequently touting great sales. We design for quick scanning And skip keyword spamming And when done right response rarely fails. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Nursery […]
The Glory of Email
I admit it, I read it. I know, I know …. it annoys me, and you are free to mock me for it. I read the article that […]
The Title Said 20 Things to do ….
There once was a marketer from Delaware Who’s ego was quite a nightmare. He’d fly into a rage Demanding to be seen as a sage But end up […]
There Once was a Marketer from Delaware
Do you listen to your customers? Your clients? Your audience? You probably think you do, but if you’re the “expert” then chances are you are not. You know […]
Marketing from Behind
There once was a marketer from Mass Who’s bald head was as shiny as glass. He spoke of Big Data, Saying “It’s still in Beta”. Eventually they fired […]
There Once was a Marketer from Mass
As a marketer for several decades, I was deeply disappointed by the ads these last few Super Bowls. This is a time to dust off the talent and […]
Mediocrity Wins Big
This is it. THIS will be the year of mobile. I can feel it. Nah, just kidding.
The Year of Mobile Advertising
Did you know that you can adjust your bids continually to improve your CPA? Did you know that you can create awesome landing pages that you can test […]
Did you know….
So now that the holiday shopping season is essentially over (cue the post holiday and new year sales) it’s time to look back and see how everyone did.
Market to People, not to Consumers
This week as parents, as former students, as human beings the stories we are hearing, seeing, reading join us together in a shared mix of disbelief, horror, fear, […]
WTF – When to Ask Why, not What.
Truth in Advertising Some of you may have heard about a little issue Nutella faced recently when a government agency politely told them that they have to […]
Truth in Advertising
North Korea’s top leader named The Onion’s Sexiest Man Alive for 2012 It happened again. Content marketing rules. We thought, innocently, perhaps naively, that once the US Presidential […]
China’s Communist Party falls for Party Prank
Are you getting lost in your data? You’ve got your strategy, you’ve used it to identify your KPIs, and you’ve set up your tactics and have launched your […]
Lost in Data
If All the Audiences Were Simple If all the audiences were simple, And responded to words that were frank. And If all the clients bought all our stuff, […]
If All the Audiences Were Simple
That’s the mantra we heard beginning the day after the election about the outcome of the election. So much of the “blame” for why one party won and […]
Digital Advertising Didn’t Work
Social Media Automation Do you use automated tools to post to your social media sites? I know many people use different third party tools which are very helpful […]
Are You Over-Automating Your Social Media?
It seems pointless to blog about marketing or business after the week we’ve gone through. The area I live in, although inland, was on track to take a […]