copy writing

Over the years I’ve worked with a huge number and variety of writers, many amazing, some stellar, the majority are “good enough”, and a few are frighteningly confident […]

Copywriting and Ego

We can all think back to great jingles, taglines, commercials, and wonder what happened. Where did the talent go? Some of us remember the “It’s Morning in America […]

The Lost Art of Advertising and Marketing