branding

Branding and identity
A Brand’s Organic Growth An established brand had a strong position in a targeted area in the primary education world, having developed solutions first, then the company, and […]

Case Study: Brand Identity – Education

This is a follow up to a previous post about confusing exposure with marketing. In the current environment, we are given a first row seat to a continuous […]

Content Marketing Mistakes

Over the years I’ve worked with a huge number and variety of writers, many amazing, some stellar, the majority are “good enough”, and a few are frighteningly confident […]

Copywriting and Ego

I’ve heard many times that inside every marketer is a frustrated writer. To be fair, we all probably have 5 or 6 partially written novels, several screen plays, […]

How to Hire a Marketing Writer

Most smaller brands and entrepreneurs use social media as one of their main marketing strategies, and rightly so, it’s a very powerful channel. Social Media Marketing by nature […]

Social Media Marketing is Still Marketing

I gave up and slammed down my phone (well, not slammed, I’m too keenly aware of the cost of technology, so I “angrily” hit the button to shut […]

#$@&%* Marketers!

Transactional or Relational Many business owners say their business is more transactional, without actually comparing it to any other option. Relational is the other option. When they say […]

No, You are NOT a Transactional Business

  Truth in Advertising Some of you may have heard about a little issue Nutella faced recently when a government agency politely told them that they have to […]

Truth in Advertising

The time is coming to an end, the election is almost here. And we all know what that means. Yep, marketers, advertisers and creative folks will be on […]

Is it Real or is it Rote?

There’s no question that content marketing is the hot trend these days, with marketers and news companies talking about how we have to start focusing more on story […]

5 Reasons You Avoid Content Marketing

Little Jack Designer Little Jack designer Sat in a recliner, Pondering his latest creation. The muse suddenly awoke Demanding a change of a stroke, And now it will […]

Little Jack Designer