Ugh, Amazon is back in the news. Now we’re all hearing the repeated loop of rhetoric about how Amazon is destroying the economy, killing retail, and getting a […]
brand
Recently I have been focusing more and more on working with very small companies. Most of my clients are either taken their maiden steps into the world of […]
The Reluctant Marketer
I was recently at a marketing event and was asked by a newly minted graduate what I felt was the most important part of marketing. Without hesitation I […]
Marketing is Not an Add-On Function
But Marketing does cost money, and time, and if you’re not a marketer, it will end up costing you more than just time and money. It will cost […]
Marketing Costs Less than NOT Marketing
This is a follow up to a previous post about confusing exposure with marketing. In the current environment, we are given a first row seat to a continuous […]
Content Marketing Mistakes
Over the years I’ve worked with a huge number and variety of writers, many amazing, some stellar, the majority are “good enough”, and a few are frighteningly confident […]
Copywriting and Ego
I’ve heard many times that inside every marketer is a frustrated writer. To be fair, we all probably have 5 or 6 partially written novels, several screen plays, […]
How to Hire a Marketing Writer
Most smaller brands and entrepreneurs use social media as one of their main marketing strategies, and rightly so, it’s a very powerful channel. Social Media Marketing by nature […]
Social Media Marketing is Still Marketing
When I was little, my dad and I used to have this ritual at night. Once all the 10+ dolls were properly placed along the bed and under […]
Storytelling in Marketing is Not the Answer
Transactional or Relational Many business owners say their business is more transactional, without actually comparing it to any other option. Relational is the other option. When they say […]
No, You are NOT a Transactional Business
Social Media Automation Do you use automated tools to post to your social media sites? I know many people use different third party tools which are very helpful […]
Are You Over-Automating Your Social Media?
The time is coming to an end, the election is almost here. And we all know what that means. Yep, marketers, advertisers and creative folks will be on […]
Is it Real or is it Rote?
What is Quality? This concept is the premise of Robert Pirsig’s book, Zen and the Art of Motorcycle Maintenance. It is introduced in the book as one of […]
Are You Creating Quality?
Does Your Company Stand for Something? Of course it does. You are likely saying you stand for value, customer service, quality, and integrity. Yep, and thousands, even millions […]
Does Your Company Stand for Something?
How many times have you heard, or said, that radio doesn’t work for marketing? It seems to always be followed with “as far as we can tell”. Similarly […]
What are you tracking?
You can’t please all of the people all of the time. Companies are always trying to walk the fine line of balanced approach, not expressing opinions that might […]
Is Your Company a Wallflower?
(originally posted May 2012) This marks the final installment in our series on the Current Economic Shopper. We’ve already talked about cause marketing, community marketing, and promotional marketing […]