Marketing Navigator: New Courses We’ve Chartered Is My Direct Mail Effective? The Assignment: While working for a marketing agency, a local specialized retail client came to us to help […]
Work
Marketing Navigator: New Courses We’ve Chartered Do Catalogs still Work? The Assignment: PetsUnited was an 11-division ecommerce company that also sent out 4 catalogs a year. There were two […]
Case Study: Championing Catalogs
It was a dark and stormy night … wait, no it wasn’t. It was late in the afternoon on a fall day, one of those days where […]
Case Study: Audience Targeting – Pharmaceutical
Marketing Navigator: New Courses We’ve Chartered Marketing Operations: Head of the Class A large education curriculum company had recently reworked their marketing operations and organization, and staffed the department […]
Case Study: ABM & Marketing Operations – Education
Marketing Navigator: New Courses We’ve Chartered The Printer Choice of Millennials The Assignment: Develop and implement a three-month digital media pilot in specific DMAs to reach the set lead targets […]
Case Study: Digital Media – Technology
Marketing Navigator: New Courses We’ve Chartered Who’s Your Banker? The Assignment: New business pitch for one of the largest agencies in the country. My involvement was in developing the […]