Big data is the best thing since sliced bread to a Marketer (we like bread). Even “little” data is something we seek out like catnip. But what happens […] Cambridge Analytica & the Big Data Question
If you’re a marketer with geek tendencies and can spend hours upon hours mining and researching marketing campaign and consumer audience data, you’ve undoubtedly said that to yourself […] Well now, THAT’S interesting, … but does it matter?